Job Role • Develop, manage, and optimize app marketing campaigns to meet client goals and maximize ROl. • Build and maintain strong relationships with supply partners, negotiating terms and ensuring mutual success. • Monitor, analyze, and report performance, identifying opportunities for improvement and scaling successful campaigns. • Allocate and manage budgets effectively to ensure optimal performance of campaigns. • Monitor campaign data, analyze results, and make data-driven decisions to enhance ROl. • Manage campaign budgets, pacing, and spending to ensure efficient allocation. • Coordinate with internal teams and external partners to achieve campaign goals. • Prepare performance reports, communicate updates, and present findings to stakeholders. • Stay informed about industry trends, implement A/B testing, and optimize campaigns. • Troubleshoot technical issues related to campaign setup, tracking, and reporting. Qualifications • 1-2 years of experience in affiliate marketing, app marketing & campaign management. • Strong understanding of performance marketing metrics and KPls. • Strong communication and interpersonal skills • Knowledge of digital marketing strategies and techniques. • Strong analytical skills to interpret and optimize campaign data. • Project management abilities to oversee multiple campaigns simultaneously. About Us: Mobavenue is a growth and tech platform dedicated to empowering brands, agencies, and publishers with Martech and AdTech solutions to drive growth, engagement, and monetization. It aims to boost mobile and digital businesses success through full-stack programmatic products and services from supply-side to demand-side. These include an SSP, monetization platform, ad exchange, DSP, self-service advertiser platform, first party data platforms, a creative studio and automation platform. Mobavenue has partnered with 200+ direct brands across various Industries such as Fintech, BFSI, Ecommerce, OTT, D2C and Gaming . Website - https://www.mobavenue.com/ Attached herewith, you will find a document that is curated to help you excel in your interview. We wish you the very best of luck in your endeavours! Show more Show less