Event Sales Executive

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About the Role

Event Sales Executive

This role requires strong communication, industry understanding, and the ability to build long-term business relationships with exhibitors, event organizers, and corporate clients.

Key Responsibilities

• Sell exhibition booths and event participation packages for international and domestic events.
• Generate new leads through cold calling, networking, LinkedIn outreach, and industry connections.
• Build and maintain strong relationships with clients and decision-makers.
• Prepare sales proposals, quotations, and event participation plans.
• Meet monthly revenue targets and ensure consistent pipeline growth.
• Provide accurate sales reports to management.
• Understand event layouts, hall plans, booth categories, and pricing structures.
• Coordinate with event organizers and internal teams for smooth client onboarding.

Required Skills & Experience

Experience:

• 3–5 years of proven sales experience in

  events, exhibitions, or expo industry

  (MANDATORY).
• Experience selling booths for expos, B2B fairs, international events, or trade shows.

Sales Skills:

• Strong negotiation and closing skills.
• Excellent communication & presentation skills.
• Ability to explain event zones, hall categories, and booth benefits clearly.
• Strong relationship-building & client handling skills.
• Target-driven approach with a high level of motivation.
• Ability to handle objections and convert leads to confirmed bookings.
• Good understanding of event industry trends and exhibitor requirements.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Proficiency in MS Office, CRM tools, and Google Workspace.
• Knowledge of international event markets is an advantage.