Email Marketing Specialist

Job Description

About Search Ally Agency We are a leading digital marketing service provider for marketing agencies, specializing in all digital marketing channels. We help agencies enhance their service offerings and improve client results through innovative strategies and cutting-edge technologies. We are an established organisation with over 12+ years of experience helping marketing agencies succeed in the digital world. We offer a collaborative and dynamic work environment where creativity and innovation are celebrated. Role Overview We are seeking a highly experienced E-mail Marketing Specialist with a passion for building strategic B2B email campaigns and outreach flows. The ideal candidate will have in-depth knowledge of leading email tools, automation workflows, domain warm-up strategies, and audience segmentation—especially in the marketing agency ecosystem. Key Responsibilities Email Campaign Management: Design and implement effective drip and outreach campaigns tailored for different audience segments. Platform Proficiency: Manage campaigns across tools such as Apollo.ai , Brevo , and MailerLite . Domain Warm-Up & Deliverability: Execute domain warm-up strategies and monitor sender reputation to maximize inbox placement. List Management: Segment contact lists effectively to ensure personalization and relevance in campaigns. Performance Tracking: Analyze key metrics (open rate, CTR, conversions) and continuously optimize performance. Content Creation: Collaborate with the content team to craft engaging email copy and compelling CTAs. A/B Testing: Run experiments on subject lines, content layouts, and sending times to identify best practices. Required Skills & Experience 2+ years of hands-on experience in email marketing (preferably in a B2B or agency-focused role). Expertise in tools like Apollo.ai , Brevo , and MailerLite . Strong understanding of drip sequences , outreach strategies , and domain warm-up practices. Knowledge of best practices around segmentation, personalization, and CAN-SPAM/GDPR compliance. Analytical mindset with the ability to draw insights from campaign data. Excellent written communication skills and attention to detail. Familiarity with CRM platforms and integration for automation (e.g., HubSpot, Zoho). Bonus Points Experience working with or for digital marketing agencies. Knowledge of marketing automation workflows. Basic understanding of SEO and content marketing alignment with email strategies. Familiarity with tools like Hunter, Lemlist, Instantly.ai for cold outreach. Benefits As per industry standard Job Type: Full-time Schedule: Monday to Friday Morning shift Language: English (Required) Work Location: In person