Email Marketing Executive

Opportunity for Freshers and Experienced candidates.

We are looking for an experienced and performance-driven Email Marketing Specialist with 3–4 years of proven expertise in planning, designing, executing, and optimizing data-backed email campaigns. The ideal candidate is deeply skilled in marketing automation, segmentation, analytics, deliverability management, and creative campaign strategy.

Key Responsibilities

• Develop and execute end-to-end 

  email marketing strategies

   that drive engagement, conversion, and retention.
• Create, test, and optimize 

  email templates

   with advanced personalization and responsive design.
• Build automated workflows, nurture sequences, and drip campaigns aligned with customer journey stages.
• Manage and maintain clean, segmented 

  subscriber databases

   to ensure high deliverability and list hygiene.
• Implement 

  A/B and multivariate testing

   for subject lines, send times, and creative elements to maximize performance.
• Track and analyze campaign results using KPIs such as open rate, CTR, conversion rate, and ROI.
• Optimize campaigns for 

  deliverability

  , inbox placement, and sender reputation.
• Work closely with content, design, and sales teams to align messaging and tone across campaigns.
• Ensure compliance with 

  CAN-SPAM, GDPR

  , and other email marketing regulations.
• Stay updated on emerging tools, technologies, and trends in email automation and CRM.

Preferred Experience

• B2B marketing, SaaS, or market research industry background.
• Familiarity with 

  AI-driven personalization tools

   and predictive email analytics.
• Experience with 

  cross-channel automation

   (email, SMS, and push notifications).