Design and execute
targeted B2B email campaigns
focused on lead generation for website development and design.
Manage and grow email databases (
400+ active email IDs
) segmented by industry, location, and other criteria.
Use email marketing tools (e.g., Mailchimp, Lemlist, Klaviyo, GMass, Woodpecker, etc.) to run automated drip campaigns and track performance.
Extract and validate B2B data using tools like
Apollo.io, ZoomInfo, Skrapp, Hunter.io, Lusha, Snov.io, etc.
Personalize outreach to improve open rates and conversion.
Analyze performance metrics (open rate, click-through rate, bounce rate, etc.) and continuously optimize campaigns.
Use LinkedIn, cold emailing, and prospecting tools to reach decision-makers (CEOs, Marketing Heads, Founders, etc.).
Maintain CRM records and pipeline management using tools like
HubSpot, Zoho CRM, or Pipedrive
.
Research market trends and identify new opportunities in the US and Canadian markets.

Required Skills and Qualifications:

Minimum 1–5 years of experience in
email marketing and lead generation
, especially in the B2B tech or digital services space.
Strong knowledge of
email marketing platforms
(Mailchimp, ActiveCampaign, etc.).
Experience using
data scraping or email extraction tools
.
Familiarity with
CAN-SPAM
and
GDPR
compliance in email campaigns.
Strong written communication skills for writing personalized outreach messages.
Understanding of
US and Canadian business culture
and time zones.
Prior experience in lead generation for
website design/development
services is a big plus.

More Jobs at Astound Edge

Email Marketing Executive

Noida, Uttar Pradesh, India

5.0 - 5.0 yrs

Salary: Not disclosed

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