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Email Marketing Executive

3 - 8 years

3 - 7 Lacs

Posted:17 hours ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

Based on experience and previous salary withdrawals

Working Days:

6-day rotational shift (including Sundays)

Timings:

9:00 AM to 7:00 PM
Job Description:
We are looking for a creative and detail-oriented Email Marketing Executive to join our marketing team. You will be responsible for planning, executing, and optimizing email marketing campaigns that drive customer engagement, conversions, and retention.
Key Responsibilities:
  • Plan and execute email marketing campaigns for promotions, newsletters, and product updates
  • Write compelling subject lines and email copy aligned with brand tone
  • Design and build responsive email templates using drag-and-drop tools or HTML
  • Segment mailing lists based on user behavior, demographics, and engagement
  • Create automated email flows (welcome series, abandoned cart, re-engagement)
  • Conduct A/B testing to optimize open rates, click-throughs, and conversions (add on bonus)
  • Analyze campaign performance and generate weekly/monthly reports
  • Ensure compliance with email marketing regulations (GDPR, CAN-SPAM)
  • Coordinate with design, content, and product teams for campaign inputs
Required Skills & Qualifications:
  • 1 3 years of hands-on experience in email marketing
  • Proficient in tools like Mailchimp, Sendinblue, Klaviyo, ConvertKit, etc.
  • Familiar with email automation, segmentation, and list hygiene
  • Strong writing, proofreading, and communication skills
  • Basic knowledge of HTML/CSS is a plus
  • Analytical mindset with understanding of performance metrics (CTR, OR, conversions)

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