Job Overview
We’re looking for a thoughtful, adaptable, and performance-minded Email Marketing Writer to join our creative team. You’ll help craft compelling, brand-aligned messaging that resonates with real people, delivered at the right moment with clear purpose. The ideal candidate has a few years of professional writing experience, understands email engagement fundamentals, and knows how to use feedback and performance data to improve messaging. You’ll work across service-based industries like mortgage, auto insurance, healthcare, etc., and ecommerce - each of which demands a unique writing style, tone, and approach tailored to its audience. This will require you to adapt your messaging based on the goal of each campaign while staying aligned with brand and compliance needs. This is a full-time role where you’ll collaborate with writers, designers, coders, email managers, and analysts to deliver high-performing email ads while staying current on deliverability best practices, spam filters, and ISP behavior. You’ll also be expected to bring fresh creative ideas and new approaches to content strategy, testing, and tone refinement.
Primary Duties & Responsibilities
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Write persuasive email content for promotional campaigns, re-engagement efforts, and internal engagement tools with a focus on performance and engagement.
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Collaborate with writers, analysts, designers, and coders to deliver content that converts, while staying sharp on inbox placement, ISP trends, and evolving deliverability standards.
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Continuously adapt messaging to ensure strong performance across various ISPs, including Gmail and Yahoo.
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Use post-send performance data to refine copy, subject lines, CTAs, tone, and structure.
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Act on feedback from internal teams and campaign results to improve effectiveness.
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Help maintain and evolve internal best practices, content templates, and writing standards.
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Contribute new ideas to evolve the brand voice, enhance campaign relevance, and experiment with various tones and formats to optimize results.
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Join regular planning and performance meetings to stay aligned on goals and timelines.
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Stay flexible with shifting content needs and support other writing initiatives as required.
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Communicate clearly and consistently across teams.
Required Skills & Experience
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2–3 years of professional writing experience, preferably in marketing or email.
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Strong grasp of grammar, tone, and concise, persuasive writing.
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Familiarity with key email metrics (CTR, open rates, unsubscribes) and how content impacts them.
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Awareness of deliverability and inboxing concepts, including how ISPs filter content and how to avoid common spam triggers.
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Proven ability to adapt voice and messaging across verticals/industries.
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Familiarity with AI-powered writing or editing tools and how to use them to enhance content quality, efficiency, or ideation.
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Collaborative, feedback-friendly mindset and ability to manage deadlines in a fast-paced setting.
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A proactive approach to bringing new ideas, testing creative angles, and optimizing message tone.
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Strong verbal and written communication skills.
Education & Qualifications
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Bachelor’s degree in Marketing, Advertising, Communications, or a related field that provides strong writing and content development training.
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Professional writing experience in service-based industries such as insurance, healthcare, or financial services.
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Working knowledge of email analytics and marketing dashboards.
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Familiarity with project management tools such as JIRA, Basecamp, or similar systems (preferred but not required).
Shift Timing & Location
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Standard hours: 9:30 AM – 6:30 PM IST, Monday–Friday
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Flexibility for occasional evening meetings with US-based counterparts
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Remote-first team, with virtual collaboration as the norm and occasional in-person meetings when required.
About Us
We Grow Businesses with Our Holistic Approach and Experiences. Re-engineer your business growth with determined results. At OPK, our driven experts firmly believe in digital transformation to create excellent customer experiences and increase revenues. Everything we do is to make your business stay ahead with our comprehensive range of services, including SEO, SEM, SMM, PPC, Email Marketing, Content Marketing, and ORM. We firmly believe the business works best when it is groundbreaking and nimble. We look straight at the reality of your business and help you with creativity, innovation, and teamwork to let you seize the opportunities.
