Email & Lead Generation Specialist

Responsibilities

• Design, execute, and optimise personalised outbound email campaigns for prospect engagement.
• Segment databases and tailor messaging by industry, region, and buyer persona.
• Maintain high email deliverability and response rates through A/B testing.
• Research target accounts and identify key decision-makers (CXOs, VPs, Directors, etc. ).
• Generate qualified leads via email, LinkedIn, and other outbound channels.
• Manage and enrich CRM database with accurate contact and company information.
• Nurture leads through email drips and follow-ups until they are sales-ready.
• Qualify prospects based on defined criteria and hand over to the sales team.
• Track lead pipeline and conversion rates.
• Measure campaign effectiveness (open rates, CTR, response rate, MQL to SQL conversion).
• Provide weekly/monthly reports and insights to sales leadership.
• Continuously optimise strategies for higher ROI.
  

Requirements

• 2-4 years of experience in B2B lead generation, inside sales, or demand generation(preferably in SaaS/Tech).
• Strong knowledge of email marketing tools (HubSpot, Mailchimp, Outreach, Apollo, Reply.io, etc. ).
• Familiarity with CRM systems (Salesforce, Zoho, HubSpot, Pipedrive, etc. ).
• Excellent research skills using LinkedIn Sales Navigator, ZoomInfo, Apollo, or similar platforms.
• Understanding of B2B SaaS buying cycle and enterprise sales process.
• Strong written communication skills with the ability to craft compelling outreach messages.
• Data-driven mindset with ability to analyse performance metrics and optimise campaigns.
• Prior experience in an enterprise SaaS sales environment.
• Knowledge of ABM (Account-Based Marketing) strategies.
• Hands-on experience with email deliverability best practices.
• Exposure to global markets (US, Europe, APAC).