Ecom Catalog Manager/PPC Specialist

Company Description

The Knot Company specializes in creating exceptional corporate gifting experiences to help businesses express appreciation, reward employees, and strengthen relationships with clients and partners. With a strong focus on customization, we work closely with our clients to design personalized programs that align with their brand values and messaging. Our extensive network of suppliers ensures access to a wide variety of high-quality gifts, including premium merchandise, gourmet products, and personalized items. From brainstorming to packaging and delivery, The Knot Company ensures a seamless and stress-free gifting process. Located in Jaipur, we are dedicated to fostering goodwill and leaving a lasting impact through tailored corporate gifting solutions.

Role Description

● PPC Campaign Management: Develop, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads.

● Keyword & Strategy: Conduct deep keyword research, competitor analysis, bid optimization, and A/B testing for maximum performance.

● Catalog Optimization: Enhance product listings (titles, bullets, images, A+ Content) for better conversion rates, working with content teams.

● Performance Analysis: Monitor KPIs (ACoS, TACoS, CVR, CTR), analyze data, and provide actionable insights.

● Budget & Inventory: Manage ad spend effi ciently and coordinate with inventory teams to prevent stockouts impacting ads.

● Reporting & Communication: Deliver performance reports and communicate strategy/results to stakeholders.

● Trend Adaptation: Stay current with Amazon's algorithm changes, new ad features, and e-commerce best practices. Essential Skills & Qualifi cations

● Proven experience with Amazon Advertising Console, Helium 10, or similar tools.

● Strong analytical and data interpretation skills.

● Knowledge of Amazon SEO principles.

● Excellent communication and collaboration skills.

● Data-driven mindset and problem-solving ability. How it Works Together

● Catalog fuels PPC: Optimized listings (good images, compelling copy) improve ad conversion rates.

● PPC fuels Catalog: High-performing keywords from ads inform organic SEO efforts, and ad tests reveal effective listing elements.

hr@theknotcompany.in