This role is for one of the Weekday's clients
Min Experience: 3 yearsLocation: DelhiJobType: full-timeWe are seeking a highly skilled Senior E-Commerce Training Lead to build the next generation of e-commerce marketers in India. This is a high-ownership role where you'll be responsible for designing, delivering, and continuously improving our e-commerce and quick-commerce training modules. You will work closely with industry experts, students, and coaches to create cutting-edge, practical, and engaging learning experiences that prepare professionals to thrive in the industry.
Requirements
Success Metrics
- Placement Percentage Rate (Primary Metric)
- Develop a curriculum grounded in best practices, case studies, and real-world tactics from India's e-commerce and quick-commerce space.
- Ensure students work on hands-on projects replicating the responsibilities of e-commerce managers — including building landing pages, managing listings, running ads, and more.
- Use placement data and analytics to refine content and improve hiring outcomes.
- Student NPS (Happiness & Engagement)
- Create interactive and engaging learning experiences using case studies, challenges, memes, GIFs, polls, and gamified tools like Kahoot.
- Keep student energy and motivation high during live online sessions.
- Maintain strong engagement and ensure learners enjoy the process while gaining practical skills.
- Predictive Validity of Assessments
- Design interviews, presentations, and assessments that mirror real-world evaluation criteria.
- Continuously refine these tools to ensure top-performing students succeed in actual placements.
- Use data-driven insights to strengthen the link between internal performance and career outcomes.
Key Responsibilities
Training (≈80% of your time)
- Content Development: Build frameworks, case studies, and modules by leveraging your expertise and insights from top e-commerce and digital experts.
- Training Delivery: Conduct interactive live sessions for individuals and groups on core e-commerce topics, mentoring students to excel as digital marketers.
- Coaching Support: Collaborate with external coaches to ensure consistently high-quality training delivery.
- Program Design: Analyze student outcomes, recruiter feedback, and engagement data to design challenging yet fulfilling learning experiences.
Other Responsibilities (≈20% of your time)
- Consulting: Support student-led projects with partner brands, ensuring campaigns deliver real impact while students gain practical exposure.
- Innovation: Experiment with new tools, platforms, and formats to evolve training modules and build new propositions as the program scales.
Expected Outcomes by Milestones
Month 1
- Understand the training philosophy, standards, and pedagogy.
- Co-facilitate live training sessions.
- Speak with industry experts to gather best practices.
- Join a student-facing project in a supporting role.
Month 2
- Independently lead small-group e-commerce sessions.
- Deliver your first live session as the primary trainer.
- Roll out your first revamped or newly designed training module.
- Mentor 1-2 external coaches to enhance delivery quality.
Month 3 and Beyond
- Take full ownership of all e-commerce and quick-commerce modules.
- Independently lead consulting projects with real brands.
- Drive innovation in training design with new formats, tools, and data-led experiments.
Career Trajectory
This role opens two broad growth paths over the next 3-5 years:
- Training Leadership - specialize in learning design and training excellence, leading programs and shaping the next wave of marketing professionals.
- Marketing Leadership - transition into a marketing leadership role, applying your expertise to drive brand growth, backed by a strong foundation in training and mentoring.
What Great Looks Like (Top Grading)
- Curiosity & Truth-Seeking: Goes beyond surface-level understanding, asks first-principles questions, and digs deep into industry insights.
- Training Mindset: Simplifies complex concepts with clarity, analogies, and energy.
- Content Ownership: Builds structured, engaging, and memorable training materials.
- Execution: Prepares thoroughly, meets deadlines, and delivers polished sessions.
- Collaboration: Builds trust, shares feedback openly, and works seamlessly with peers and coaches.
- Learning Agility: Adapts quickly to new tools, platforms, and trends.
Must-Have Skills
- 4-8 years of experience driving growth for brands on e-commerce/D2C platforms (Amazon, Flipkart) through paid ads.
- Structured, data-driven, and user-centric approach to problem-solving.
- Ability to balance strategic thinking with attention to detail.
Good-to-Have Skills
- Experience with quick-commerce platforms like BlinkIt or Zepto.
- Exposure to inventory forecasting, planning, and category-level P&L management.
✅
Core Skills
: E-commerce Strategy | Training & Coaching | Paid Ads | Amazon | Flipkart | Quick-Commerce | Curriculum Design | Marketing Analytics | Student Engagement
