E-commerce Performance Marketer

Industry:

Employment Type:

Company Description:

Deepsense Digital is an award-winning business-centric digital and technology agency founded in 2016 in Chennai. We specialize in providing disruptive marketing solutions for businesses and brands through innovative approaches. Our team is collaborative, curious, and client-focused, striving for extraordinary results every day.

About the Role

dynamic E-commerce Performance Marketing Specialist

strategy, execution, performance optimization, and client communication

Key Responsibilities

1. Channel & Account Management

• Manage and optimize day-to-day operations across

  Amazon, Flipkart, Blinkit, Zepto, and Swiggy

  .
• Ensure all product listings are accurate, compliant, and optimized for discoverability and conversions.
• Resolve catalog or listing issues efficiently in coordination with platform support teams.
• Maintain overall marketplace hygiene content accuracy, keyword tagging, and inventory alignment.

2. Campaign Strategy & Execution

• Plan, execute, and continuously optimize ad campaigns across marketplaces (

  Amazon Advertising, Flipkart, Blinkit, Zepto, and Swiggy

  ).
• Develop monthly and quarterly performance marketing plans aligned with business goals.
• Strategically allocate budgets and bids to maximize

  ROI, ACOS, and category visibility

  .
• Design A/B tests to evaluate creatives, targeting strategies, and ad placements.
• Monitor daily campaign metrics sales, traffic, CTR, CVR, and return rates to ensure consistent growth.

3. Performance Optimization & Analytics

• Conduct

  deep-dive data analysis

  using advanced analytical tools to identify performance patterns and improvement areas.
• Leverage tools such as

  Amazon PI, Helium 10, Zepto Atom, and marketplace dashboards

  for research, keyword optimization, and share-of-voice tracking.
• Use category-level insights to develop tailored growth strategies and competitive positioning.
• Optimize campaigns to achieve improved ACOS, ROAS, and SOV through data-backed adjustments.
• Create dashboards and data visualizations to track progress and highlight actionable insights.

4. Reporting, Insights & Client Communication

• Generate and present

  weekly/monthly reports

  on advertising, sales, and category performance.
• Provide meaningful, data-backed insights and

  recommend actionable strategies

  to enhance business outcomes.
• Communicate campaign results, learnings, and next-step recommendations to clients clearly and confidently.
• Collaborate with client teams to align eCommerce marketing initiatives with overall brand and category goals.

5. Market & Competitor Intelligence

• Conduct

  competitor benchmarking

  on pricing, assortment, and advertising strategies.
• Track and report

  emerging category trends

  , customer behavior, and product performance insights.
• Identify gaps in assortment, ad visibility, and promotions, and recommend corrective actions.

Qualifications

• 1–4 years of experience

  in eCommerce performance marketing or marketplace advertising (Amazon, Flipkart, Blinkit, Swiggy, Zepto).
• Proven expertise in

  marketplace advertising

  , including campaign setup, optimization, and reporting.
• Proficiency with tools such as

  Amazon PI, Helium 10, Advanced Excel

  , and other analytical platforms.
• Strong analytical skills and ability to interpret large data sets into actionable insights.
• Hands-on experience with key metrics:

  ACOS, ROAS, CTR, CVR, and SOV

  .
• Excellent communication and presentation skills, with client-facing experience.
• Strong planning, prioritization, and problem-solving abilities.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Preferred Skills

• Deep understanding of

  category-level performance drivers

  and customer behavior on marketplaces.
• Experience working with

  data visualization tools

  (e.g., Looker Studio, Power BI) is a plus.
• Strong Excel/Sheets modeling skills (pivot tables, lookups, formulas).
• A proactive, detail-oriented mindset with a passion for data and performance optimization.