DM - Digital Analytics

JD for DM – Digital Analytics

Overview
We are seeking highly skilled digital analytics professional for a hands-on, individual contributor role. This position is focused on deep technical execution — implementing, validating, and maintaining analytics tracking across digital platforms using Adobe Analytics and Adobe Launch.

The ideal candidate thrives in the tools, can independently manage complex tagging projects, and collaborates closely with stakeholders to deliver accurate, actionable insights. Familiarity with Observpoint for automated QA and third-party pixel implementation is a strong plus. Experience with AEP WebSDK is also required.

Key Responsibilities

• Implement and manage Adobe Analytics and Adobe Launch across websites and mobile applications.
• Own the end-to-end tagging lifecycle – from solution design and technical specs to QA, deployment, and validation.
• Experience with Adobe Experience Platform WebSDK (AEP WebSDK)
• Collaborate with stakeholders to translate business needs into technical tracking requirements, and deliver them independently.
• Maintain and update Solution Design References (SDRs) and documentation for all implementations.
• Ensure data quality through manual QA and automated testing tools like Observpoint.
• Set up and troubleshoot third-party pixels for marketing and analytics needs.
• Use debugging tools (Charles Proxy, browser dev tools, Adobe Debugger, etc.) to troubleshoot and optimize tag behavior.
• Deliver meaningful insights through tools like Adobe Workspace, Power BI, or Tableau.
• Stay updated with Adobe platform updates, privacy regulations (GDPR, CCPA), and best practices in digital analytics.

Required Skills & Experience

• 9–12 years of hands-on experience in Adobe Analytics and Adobe Launch.
• Strong understanding of data layers, tagging strategy, and implementation best practices.
• Experience independently managing end-to-end measurement implementations on enterprise-level digital properties.
• Familiarity with JavaScript and HTML, especially in the context of tag deployment and debugging.
• Skilled in QA, with exposure to Observpoint or similar validation tools.
• Strong cross-functional communication skills to work with Marketing, Product, and Engineering teams.
• Ability to connect digital data with business KPIs and deliver insights.
• Experience with data visualization tools like Adobe Workspace, Power BI, or Tableau.

Nice to Have

• Familiarity with Customer Journey Analytics (CJA) and Adobe Target
• Working knowledge of third-party pixel management
• Understanding of privacy compliance and consent management tools