DM - Digital Analytics

JD for DM Digital Analytics

Overview

hands-on, individual contributor role

Observpoint

third-party pixel implementation

AEP WebSDK

Key Responsibilities

• Implement and manage Adobe Analytics and Adobe Launch across websites and mobile applications.
• Own the end-to-end tagging lifecycle from solution design and technical specs to QA, deployment, and validation.
• Experience with Adobe Experience Platform WebSDK (AEP WebSDK)
• Collaborate with stakeholders to translate business needs into technical tracking requirements, and deliver them independently.
• Maintain and update Solution Design References (SDRs) and documentation for all implementations.
• Ensure data quality through manual QA and automated testing tools like Observpoint.
• Set up and troubleshoot third-party pixels for marketing and analytics needs.
• Use debugging tools (Charles Proxy, browser dev tools, Adobe Debugger, etc.) to troubleshoot and optimize tag behavior.
• Deliver meaningful insights through tools like Adobe Workspace, Power BI, or Tableau.
• Stay updated with Adobe platform updates, privacy regulations (GDPR, CCPA), and best practices in digital analytics.
  

Required Skills & Experience

• 912 years of hands-on experience in Adobe Analytics and Adobe Launch.
• Strong understanding of data layers, tagging strategy, and implementation best practices.
• Experience independently managing end-to-end measurement implementations on enterprise-level digital properties.
• Familiarity with JavaScript and HTML, especially in the context of tag deployment and debugging.
• Skilled in QA, with exposure to Observpoint or similar validation tools.
• Strong cross-functional communication skills to work with Marketing, Product, and Engineering teams.
• Ability to connect digital data with business KPIs and deliver insights.
• Experience with data visualization tools like Adobe Workspace, Power BI, or Tableau.
  

Nice to Have

• Familiarity with Customer Journey Analytics (CJA) and Adobe Target
• Working knowledge of third-party pixel management
• Understanding of privacy compliance and consent management tools