10.0 - 15.0 years

15 - 20 Lacs

pune

Work from Office

Role & responsibilities Lead Adobe Analytics and Adobe Launch implementations across multiple digital platforms (web/mobile). Oversee the end-to-end tagging lifecycle from solution design, implementation, QA, to reporting and validation. Collaborate with key business stakeholders to scope new analytics requests , translate them into actionable technical requirements, and lead their execution. Manage a team of analysts and tagging specialists to ensure timely delivery, prioritization, and quality of digital analytics deliverables. Work closely with developers, product managers, UX teams, and marketing to embed measurement strategies across all digital initiatives. Develop and maintain documentation including SDRs (Solution Design References), implementation specs, and governance frameworks. Monitor data accuracy, troubleshoot discrepancies, and manage change control processes. Provide strategic insights and data storytelling to leadership to support business goals, product enhancements, and campaign performance. Own revenue forecasting , budgeting, and resource planning for the analytics function. Stay current with industry trends, Adobe product updates, and best practices in tag management and privacy compliance (GDPR, CCPA, etc.). Preferred candidate profile 1015 years of experience in digital analytics , with a strong focus on Adobe Analytics (AA) and Adobe Launch . Proven track record of managing end-to-end digital measurement projects for high-traffic sites and/or enterprise-level clients. Deep understanding of digital data layers , tagging strategies, and data governance. Strong experience working with stakeholders across Marketing, Product, Engineering, and Legal teams. Excellent project management skills with the ability to lead multiple initiatives in parallel. Clear understanding of business KPIs and ability to tie digital analytics outputs to business impact. Strong analytical mindset and problem-solving skills, including the ability to work with large datasets. Hands-on experience with data visualization tools (Adobe Workspace, Power BI, Tableau, etc.). Comfortable presenting to senior leadership and translating data into meaningful business recommendations.

Posted 21 hours ago

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