Director - Sales Planning & Strategy

8 - 10 years

25 - 30 Lacs

Posted:4 hours ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

Viewership Advertising expenditure analysis with the sole intent of Revenue Maximization growth
Ability to create USPs for a channel from a quantitative qualitative perspective keeping the sales perspective in mind
Keeping a tab on competition providing top management with inputs on overall trends in the genre.
Giving inputs to the Pricing process Deal discussions to improve yield
Be the single point of contact for the channel to handle genre related databases, queries, creating client pitches covering channel performance, media planning inputs ideation.
Actively seek suggest integration opportunities in existing upcoming programs.
Be the sole owner in maintaining a comprehensive database of ratings by market/TGs/channels rtc which may be used as ready reckoners for analysis purposes
Ability to single handedly manage queries from the sales team, create why buy ppts, ideation, rtc
.
Able to direct a team with possible solutions for missed clients also deliver the same in time
MBA 8-10 years experience with good academic record
Strong understanding of Media Planning process
Proficient in Ms Office Sound quantitative skills and ability to deal with large amounts of data
Advanced understanding and usage of tools like BARC, MAP, TGI, rtc
.
Manage a team of 1-2 members

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