Director Outbound Demand Generation

ROLE :

LOCATION :

EXPERIENCE :

Algonomy is seeking a Head of Outbound Demand Generation to lead a team of SDRs and drive pipeline growth through outbound channels such as email, phone, LinkedIn, WhatsApp etc. The ideal candidate has demand generation across the USA, Europe, and Asia, with proven expertise in modern outbound strategies and a strong track record of building and leading high-performing teams.

RESPONSIBILITIES

Pipeline development and Analysis:

• Own monthly, quarterly, and annual outbound lead (SQL) generation goals across global markets (Asia, USA, Europe, etc.).
• Conduct detailed pipeline analysis segmented by region and product to inform strategic decisions and optimize campaign performance.Collaboration & Technology:
• Collaborate with Sales, Product Marketing, and Product teams to ensure alignment on campaign strategies and messaging.
• Utilize marketing technology (CRM, campaign automation, analytics platforms, Data base enrichment, LinkedIn Sales navigator etc.); identify and address any gaps to drive efficiency and generate actionable insights.
• Refine and incorporate new-age lead generation tools and processes (social selling, ABM, video prospecting, AI etc.) with tight integration into Salesforce CRM.
• Team Leadership & Development:
• Mentor, train, and develop a high-performing team of 8-12 members to achieve strategic marketing goals.

KEY METRICS FOR THIS ROLE

• Pipeline generated via outbound :2X of annual order booking goals
• Qualified leads (need documented or product trials) : >=33%

RELEVANT EXPERIENCE FOR THE ROLE:

• Demand generation experience across the USA, Europe, and Asia.
• Successfully Led SaaS outbound demand generation teams of 10 or more members
• Expertise in new-age marketing techniques such as social selling, ABM, and video prospecting etc.

ABOUT COMPANY

Algonomy helps consumer businesses maximize customer value by automating decisioning across their retail business lifecycle, with AI-enabled solutions for eCommerce, Marketing, Merchandising, and Supply Chain. Algonomy is a trusted partner to more than 400 leading brands, with a global presence spanning over 20 countries. Our innovations have garnered recognition from top industry analysts such as Gartner and Forrester. More at www.algonomy.com."