Director of Brand Marketing

About Techmagnate

Techmagnate is one of India’s leading digital marketing agencies, known for delivering transformational growth to clients across SEO, Paid Media, and Content Marketing. We’re expanding our leadership team to strengthen our own brand presence, thought leadership, and marketing initiatives.

Role Overview

Brand Marketing Director

You’ll work closely with leadership and cross-functional teams to define the brand story, manage campaigns, and position Techmagnate as a top-tier digital marketing partner.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and own the overall brand strategy — defining voice, tone, visual identity, and market positioning.
• Strengthen Techmagnate’s brand equity across owned, earned, and paid channels.
• Conduct competitive benchmarking and audience research to refine positioning.

2. Marketing Communications

• Oversee content, PR, events, and digital marketing efforts aimed at brand awareness.
• Develop and execute integrated campaigns (digital, social, events, media, etc.) to promote thought leadership and service capabilities.
• Collaborate with internal teams to ensure all external communication reflects the brand’s voice and values.

3. Thought Leadership & PR

• Build Techmagnate’s visibility through media partnerships, award submissions, industry reports, and executive profiling.
• Manage PR agencies and relationships with journalists and publications.
• Drive content-led campaigns highlighting success stories, innovations, and client impact.

4. Performance & Measurement

• Define KPIs for brand marketing efforts — awareness, engagement, share of voice, and lead contribution.
• Use analytics and reporting to measure and optimize campaign performance.

5. Leadership & Collaboration

• Lead and mentor a marketing team including content, design, PR, and social media professionals.
• Work cross-functionally with sales, delivery, and HR to ensure brand consistency across touchpoints (e.g., employer branding, client communications, recruitment marketing).

Brand Marketing Operations

• Ensuring smooth functioning of brand content operations
• Ensuring Video Production & Marketing operations

Qualifications & Experience

• 10–15 years of experience in brand marketing, corporate communications, or integrated marketing roles.
• Experience in digital marketing, advertising, or technology sectors preferred.
• Proven track record of managing multi-channel marketing campaigns and building brand equity.
• Strong storytelling, creative, and analytical skills.
• Excellent leadership and communication abilities.

Must-Have Skills

• Brand strategy development and execution
• Integrated marketing campaign management
• Public relations and media handling
• Data-driven marketing decision-making
• Team leadership and stakeholder management