Director of Brand Marketing

You will be supporting one of our Consumer Internet portfolio companies in adding a seasoned Brand Marketeer to the core team. As an integral part of the firm, you will be responsible for developing and executing a marketing strategy that is aligned with the growth and profitability goals of the diverse suite of consumer products. Your role will involve building, mentoring, and leading a high-performing marketing team that covers branding, growth, and performance aspects. Key attributes that we are seeking in this role include: Strategy & Leadership: - Develop and implement a marketing strategy that is in line with the growth and profitability objectives of the various consumer products. - Lead a talented marketing team across branding, growth, and performance areas. Performance Marketing & Growth: - Manage and optimize paid/organic channels such as SEM, social media, and partnerships. - Drive improvements in Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and Return on Investment (ROI) through growth experiments and data insights. Branding & Positioning: - Create and execute campaigns to enhance brand awareness and loyalty. - Develop a detailed Brand Strategy and ensure consistent messaging across all touchpoints. User Retention & Engagement: - Develop retention strategies to reduce churn and enhance engagement. - Lead loyalty and referral programs based on data-driven insights. Profitability & Resourcefulness: - Make cost-efficient and ROI-focused marketing decisions. - Optimize the marketing budget for maximum impact. Analytics & Reporting: - Track and analyze marketing performance to provide guidance for decision-making. - Share actionable insights with the leadership team. To excel in this role, you should have: - A minimum of 10-12+ years of overall experience, with a maximum of 15 years. - Prior experience in building, mentoring, managing, and retaining high-performing teams for long-term success. - A proven track record of launching/scaling various user-centric products from 1-10. - Experience in building brand narratives and working collaboratively with digital teams, brand managers, designers, eCommerce, social media, copywriters, PR, and executives to ensure alignment with the core brand message. - Experience in financial services or the consumer product ecosystem is highly preferred. Join us if you: - Embrace ownership and demonstrate commitment to project completion. - Enjoy solving meaningful problems and creating delightful customer experiences. - Are willing to engage in constructive conflict and make decisions with conviction. - Value consent over consensus and strive for continuous learning, growth, and improvement in a dynamic setting.,