Director - Category Growth and Marketing

Category Growth and Marketing Lead – Meat Category

Location:

About the Role

Are you a growth hacker at heart with a flair for building things from the ground up? Do you thrive in fast-paced, high-ownership environments and have a deep understanding of what makes consumers tick? Then this role is for you.

Category Growth and Marketing Lead

Key Focus Areas

Growth Strategy | Pricing & Merchandising | Consumer Insights | Brand & Marketing | Retention | Cross-Functional Leadership | Analytics | Business Building

What You’ll Do

Power Growth with Strategy:

• Architect and lead aggressive growth plans for the meat category that capture market share and boost profitability.
• Use your deep intuition of customer behavior and market dynamics to build high-impact, fast-moving strategies.
• Shape long-term vision while owning short-term results—think big, act fast.

Own the Marketing Charter:

• Conceptualize and execute compelling marketing campaigns that bring the brand to life and drive customer obsession.
• Partner with central marketing to bring alive multi-channel plans across performance, content, social, in-app merchandising, and more.
• Translate product value into stories that connect emotionally and convert effectively.

Hack Growth with Data:

• Use data as your compass. Monitor category health, decode consumer patterns, and evaluate campaign performance to optimize every lever.
• Identify white spaces and run rapid experiments to unlock new growth vectors.
• Build a test-learn-scale culture across your portfolio.

Be the Voice of the Consumer:

• Live and breathe customer insights. Champion solutions that solve real needs and deepen brand love.
• Craft retention and lifecycle strategies to increase repeat usage and brand loyalty.
• Use NPS, reviews, and feedback loops to fine-tune the experience relentlessly.

Lead with Hustle and Collaboration:

• Work hand-in-hand with buying, planning, and central teams to ensure sharp execution of growth plans.
• Align stakeholders across merchandising, operations, and supply chain to build a seamless GTM engine.
• Rally teams and solve problems with agility and hustle.

Drive Financial Outcomes:

• Own the P&L for the category’s growth marketing efforts. Allocate budgets like an investor and spend every rupee with ROI in mind.
• Monitor key KPIs and drive course corrections with speed and precision.

What You’ll Bring

• 6+ years of experience in category or growth roles, with at least 3 years in growth hacking and scaling early-stage businesses.
• Proven success building zero-to-one category stories—especially in ambiguous, high-growth environments.
• Deep expertise in digital marketing, performance channels, and in-app merchandising.
• Strong analytical horsepower with a bias for action and experimentation.
• A consumer-first mindset—able to listen, interpret, and build around evolving needs.
• A natural leader who inspires collaboration and thrives under pressure.
• Excellent communication and storytelling skills—equally confident with data and creative briefs.
• Experience in eCommerce, D2C, or Q-commerce is a strong plus.

Why Zepto?

We’re blitzscaling a revolution. At Zepto, you’ll be at the frontier of hypergrowth, building a business with impact, speed, and scale. You’ll work with high-energy teams solving complex problems daily—and you’ll grow faster than you thought possible.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of gender, race, color, ethnicity, religion, caste, disability, sexual orientation, age, or any other characteristic protected by applicable law.