Digital & Performance Marketing Executive

📍 Location: Goregaon, Mumbai

🕒 Job Type: Full-time, On-site (Monday to Saturday)

💼 Experience: 2–4 years (Healthcare/Pathology/Diagnostics/FMCG preferred)

Digital

🔹 Key Responsibilities

1️⃣ Performance Marketing (Primary Focus)

• 
  
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn.
• 
  
• Manage and improve CPL, CTR, CAC, ROAS, and lead quality.
• 
  
• Build and optimize landing pages for conversions (A/B testing).
• 
  
• Monitor funnel performance and suggest enhancements to improve journey and conversion rate.

2️⃣ Digital Campaign Execution

• Support broader digital strategies for brand visibility and patient acquisition.
• 
  
• Coordinate with internal teams to align campaigns with business goals.

3️⃣ SEO & Website Management

• Conduct keyword research, on-page optimization, and basic backlink coordination.
• 
  
• Update website pages, test information, and SEO-friendly content.

4️⃣ Social Media & Content

• Plan and manage monthly social media calendars.
• 
  
• Publish content across Facebook, Instagram, LinkedIn, and YouTube.
• 
  
• Collaborate with designers/writers to create ads, reels, infographics, and promotional assets.

5️⃣ Online Reputation Management

• Monitor and respond to patient reviews on Google, Practo, Justdial, etc.
• 
  
• Track online queries and engagement from patients and doctors.

6️⃣ Analytics, Reporting & Insights

• Use GA4, Tag Manager, Meta Insights, Google Ads dashboards to track performance.
• 
  
• Prepare weekly/monthly reports on traffic, leads, CPL, conversions, and ROI.
• 
  
• Provide data-backed suggestions to reduce costs and improve performance.

7️⃣ Coordination & Collaboration

• Work closely with sales, operations, call center, and medical teams for campaign alignment.
• 
  
• Coordinate with agencies, freelancers, and designers for timely deliveries.

🔹 Key Requirements

• Bachelor’s/Master’s in Marketing, Digital Media, Mass Communication, or related field.

• 2–4 years of digital marketing experience with strong exposure to performance marketing.

• Hands-on experience with Google Ads, Meta Ads, SEO, SEM & analytics tools.

• Familiarity with WordPress, Canva, HubSpot/Mailchimp, or similar tools.

• Strong communication skills and ability to work in a fast-paced environment.

• Understanding of healthcare marketing ethics and patient data privacy.

⭐ Preferred Skills (Nice to Have)

• Experience in healthcare/B2B marketing to doctors, clinics, or hospitals.
• Knowledge of local/regional diagnostics market trends.
• Basic video editing or influencer collaboration experience.