Job
Description
Company Description New Swan is a leading manufacturer of fine blank, sheet metal parts, and sub-assemblies. With stable leadership and a strong corporate culture, New Swan has continuously grown since its inception in 1985. The organization's core strength lies in the knowledge, dedication, and values of its people, making it a competent player in the automotive sector. Role Description This is a full-time on-site role for a Digital Marketing Executive located in Ludhiana. The Digital Marketing Executive will be responsible for developing and implementing digital marketing strategies, managing online campaigns, analyzing website traffic, and optimizing digital channels to increase brand visibility and generate leads. Qualifications Digital Marketing Strategy and Implementation skills Online Campaign Management skills Web Analytics and Optimization skills Social Media Marketing skills SEO and SEM knowledge Strong analytical and problem-solving abilities Excellent communication and interpersonal skills Bachelor's degree in Marketing, Communication, or related field Skills : WhatsApp Marketing Twitter (X) Promotion and Account Running Facebook Data Scraping Facebook Account Maintenance Reels Generations Add Manager Operations LinkedIn Account Maintenance Google Optimization Digital EDM Creations Please Note these days AI Tools HubSpot, Zoho CRM are very popular and for that the candidate should have knowledge about utilizing AI Tools for automatic marketing Content Strategy: Planning, developing, and managing engaging, relevant, and valuable content (blogs, articles, videos, infographics, social media posts, email newsletters) Digital Animation & 3D Imaging – EDM Creations Photoshop, CorelDRAW, Canva Editor, Meta AI, Gemini, Tools : like Canva or Adobe Suite for creating visually appealing content Video Marketing: Knowledge of creating and optimizing video content for different platforms (eg, YouTube, Instagram Reels, TikTok) given its dominance Search Engine Optimization (SEO) & Search Engine Marketing (SEM/PPC) Social Media Marketing: Strategy development for various platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc) Email Marketing: Crafting compelling email campaigns (newsletters, promotions, automated sequences) Proficiency with email marketing platforms (eg, Mailchimp, HubSpot) Data Analysis & Application: Analytics Tools: Strong proficiency with tools like Google Analytics, Google Search Console, and social media analytics platforms to track, measure, and interpret campaign performance KPIs & Reporting: Defining key performance indicators (KPIs) and creating insightful reports to communicate results and inform decision-making Data-Driven Decisions: Ability to translate data into actionable insights to optimize strategies and improve ROI Conversion Rate Optimization (CRO): Understanding user behavior on websites and landing pages Marketing Automation & AI Integration: Familiarity with marketing automation platforms (eg, HubSpot, Zoho CRM) to streamline repetitive tasks, nurture leads, and personalize communications Website & User Experience (UX) Basics: While not necessarily a web developer, a digital marketer should understand UX principles to ensure websites and landing pages are user-friendly, intuitive, and optimize the customer journey Basic familiarity with CMS platforms like WordPress is often helpful Location : Ludhiana (Punjab) Salary : Negotiable Apply : 6280716024 // 8264443622 Show more Show less
