Digital Media Planner

Company Overview:

Prachar Communications is a leading advertising agency specializing in innovative digital media strategies. We are urgently seeking a Senior Media Planner with 3-5 years of agency and client servicing experience to join our team immediately. This role requires strong communication skills and the ability to collaborate effectively with clients and internal teams.

Key Responsibilities

Media Strategy Development:

Design and implement media plans that align with client objectives and optimize campaign performance.

Client Relationship Management:

Act as the primary contact for clients, understanding their needs and building strong relationships.

Campaign Planning and Execution:

Oversee digital media campaigns, ensuring timely delivery and budget adherence while analyzing performance metrics.

Expertise: Hands on experience in Media planning & buying on Digital Platforms like Programmatic, OTT, Google & Meta

Research and Audience Profiling:

Conduct market research to inform media strategies and channel selection.

Cross-Channel Coordination:

Collaborate with creative teams and media buyers for cohesive campaign execution across platforms.

Reporting and Analysis:

Prepare performance reports, presenting insights and recommendations to clients and stakeholders.

Qualifications

Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.

Experience

- 3-5 years of digital media planning experience in an agency setting with client servicing focus.

- Proven track record of developing effective media strategies.

- Strong analytical skills and proficiency in data interpretation tools.

- Excellent written and verbal communication skills.

- Proficient in Microsoft Office Suite and familiar with digital marketing platforms.

- Ability to manage multiple projects in a fast-paced environment.