Digital Marketing & Website Strategy Manager

Job Description

Skills:

• Website Ownership & Management
• Lead Generation Strategy (B2B/B2C, eCommerce Focus)
• SEO & Content Marketing (On-Page, Technical, Backlinking)
• Social Media Marketing (LinkedIn, Instagram, Facebook, Twitter)
• Email Marketing & Lead Nurturing
• Paid Advertising (Google Ads, Meta Ads, LinkedIn)
• Cross-Functional Team Leadership (SEO, SMM, PPC, Content, Tech)
• UI/UX Collaboration & Website Conversion Optimization
• Digital Analytics & Reporting (Google Analytics, SEMrush, HubSpot, etc.)
• Project Management & Communication Skills

Key Responsibilities:

• Own and manage the Company website end-to-end, ensuring it effectively communicates our value proposition and attracts the right leads.
• Plan, create, and optimize content across key pages (service pages, case studies, landing pages, blogs, etc.).
• Drive organic growth through SEO – keyword strategy, on-page optimization, technical audits, and backlink building.
• Manage and grow our presence across social media platforms (LinkedIn, Instagram, Facebook, Twitter).
• Design and execute targeted email marketing campaigns to nurture prospects and convert leads.
• Plan and run paid advertising campaigns (Google Ads, Meta Ads, LinkedIn) to attract qualified eCommerce leads.
• Identify and suggest new pages, content topics, and design elements that improve engagement and conversion.
• Work closely with the Technology and UI/UX teams to plan and implement site improvements and lead capture mechanisms.
• Lead and coordinate with multiple Digital Marketing resources (SEO, SMM, PPC, Content, Email, etc.) under their management.
• Track and report performance metrics, lead generation progress, and campaign outcomes to leadership.

Required Skills & Experience:

• Minimum 7–8 years of proven experience in managing corporate websites and digital marketing with a strong focus on lead generation, preferably to get the business in eCommerce, Tech, Digital Marketing, Custom Solutions, Mobile App Development, AI integrations, B2B & B2C services domain.
• Hands-on experience working with Tech Teams and UI/UX Designers to build high-converting websites and landing pages.
• Strong leadership capabilities with a background in managing cross-functional digital marketing teams.
• Deep understanding of SEO, content marketing, social media, paid campaigns, marketing automation, and lead funnels.
• Experience with tools like Google Analytics, SEMrush, HubSpot (or similar CRM), Meta/LinkedIn Ad Managers, WordPress/Shopify, etc.
• Excellent communication, project management, and presentation skills.

Benefits:

• 5 Days a week.
• Flexible working hours.
• Onsite Opportunity.
• Mediclaim benefits apart from Salary.
• Benefits like PF & Gratuity.

Location
Ahmedabad
Job Type
Full Time
Vacancy
1
Experience
7+ Years
Qualification
Graduation in Computer science
Working Days
5 Days
Date posted
1 month ago