Digital Marketing Strategist

Twidllr is looking for a strategist with a minimum of 4-8 years of experience in Digital Strategy, planning, business impact planning, and communications, including client advisory in a Digital agency. As a strategist, you will be responsible for developing and selling digital communications strategy based on brand understanding, consumer insights, and market/media dynamics. You will collaborate with the business and client leadership team to build strategies that drive business impact. Reporting to the Business team head, your success in this role will be measured by your ability to quickly grasp the categories of key targeted industries, present brand and campaign strategies backed by data-driven insights, and support the development and sale of digital communications strategy. You will be expected to work independently on tools needed for data-driven creative campaigns and actively participate in idea generation sessions. Within three months, you will be expected to have a complete understanding of the targeted industries, present strategies and insights, support the business team in strategy development, adapt to agency and client working styles, and engage in data-driven campaign creation. By six months, you should have implemented key strategies, built strong client relationships, shared insights with the team and clients, and identified trends in the dynamic media landscape. In 12 months, you should have worked on award-winning campaigns, led client pitches, created cross-team strategies, and mentored new team members. You will be required to have a strong understanding of digital platforms such as Facebook, AdWords, Programmatic, and affiliate marketing. Proficiency in planning tools like Semrush and awareness of emerging technologies for brand salience are essential. Understanding client business objectives, creative strategy, and audience profiling are crucial for success in this role. You will work closely with delivery teams to develop holistic pitches for prospective clients. The ideal candidate should have 4+ years of experience in an agency setting, with a preference for candidates from Digital Agencies. Proficiency in data management, Excel, and PowerPoint is necessary. Strong organizational skills, media knowledge, and a deep understanding of digital marketing are required. Excellent written and verbal communication skills, problem-solving abilities, and the capacity to work both independently and in a team are essential. An MBA or master's degree in Marketing is a minimum qualification for this role. If you are ready to take on this challenging yet rewarding role, please apply with a covering letter mentioning "hi" to indicate that you have carefully read and understood the job requirements. This is a full-time position with health insurance benefits included. The work schedule is during the day shift, and the job location is in person.,