7 Brand Understanding Jobs

The Senior Merchandiser will play a pivotal role in managing client relationships, overseeing the design and sample development process, and coordinating with internal teams to ensure timely and cost-effective production. You will collaborate with clients to estimate target costs and align internal teams to achieve those targets while maintaining design integrity and quality. Act as the primary point of contact for clients" product and design teams, gaining a thorough understanding of their design briefs and brand aesthetics. You will manage the design and CAD development process, coordinating communication, collecting feedback, and obtaining design approvals. Coordinate with finance and procurement teams to source input materials (gemstones, findings, and other production inputs). Work with the manufacturing team to produce, quality check, and ship samples on time. Collaborate with sketch designers, CAD designers, and production teams to explore design modifications, material options, and production techniques that help achieve the target cost without compromising quality. Estimate the input materials required for mass production and develop a production plan in partnership with the client. Build a deep understanding of each client's brand identity, marketing approach, storytelling style, and customer preferences. Study the social and cultural attributes of the client's target audience to align designs with market trends and customer preferences. Serve as a strategic partner, offering insights and recommendations that reflect the client's brand essence and customer tastes. Continuously review and enhance internal processes to improve efficiency, reduce lead times, and increase quality during the design-to-sample process. Implement best practices to streamline collaboration across design, CAD, and production teams. Stay up-to-date with the latest trends in fine jewelry, including materials, techniques, and customer preferences. Monitor competitor offerings and explore new technologies to bring innovation to the design process. Preferred candidate profile: - Education: A Bachelor's or Master's degree in Jewelry Design - Experience: 5+ years of experience in product design program management within the fine jewelry industry, preferably in a B2B manufacturing environment. - Jewelry Design Process Knowledge: Strong understanding of the jewelry design and production lifecycle. - Communication Skills: Excellent verbal and written communication skills, with the ability to manage cross-functional and international teams effectively. - Analytical & Numerical Skills: Strong proficiency in numerical analysis for cost estimation and material planning. - Technical Proficiency: Proficiency in MS Excel for tracking, budgeting, and production planning. What we offer: The chance to work with leading luxury brands and shape their collections. Exposure to global customers and industry trends.,

Twidllr is looking for a strategist with a minimum of 4-8 years of experience in Digital Strategy, planning, business impact planning, and communications, including client advisory in a Digital agency. As a strategist, you will be responsible for developing and selling digital communications strategy based on brand understanding, consumer insights, and market/media dynamics. You will collaborate with the business and client leadership team to build strategies that drive business impact. Reporting to the Business team head, your success in this role will be measured by your ability to quickly grasp the categories of key targeted industries, present brand and campaign strategies backed by data-driven insights, and support the development and sale of digital communications strategy. You will be expected to work independently on tools needed for data-driven creative campaigns and actively participate in idea generation sessions. Within three months, you will be expected to have a complete understanding of the targeted industries, present strategies and insights, support the business team in strategy development, adapt to agency and client working styles, and engage in data-driven campaign creation. By six months, you should have implemented key strategies, built strong client relationships, shared insights with the team and clients, and identified trends in the dynamic media landscape. In 12 months, you should have worked on award-winning campaigns, led client pitches, created cross-team strategies, and mentored new team members. You will be required to have a strong understanding of digital platforms such as Facebook, AdWords, Programmatic, and affiliate marketing. Proficiency in planning tools like Semrush and awareness of emerging technologies for brand salience are essential. Understanding client business objectives, creative strategy, and audience profiling are crucial for success in this role. You will work closely with delivery teams to develop holistic pitches for prospective clients. The ideal candidate should have 4+ years of experience in an agency setting, with a preference for candidates from Digital Agencies. Proficiency in data management, Excel, and PowerPoint is necessary. Strong organizational skills, media knowledge, and a deep understanding of digital marketing are required. Excellent written and verbal communication skills, problem-solving abilities, and the capacity to work both independently and in a team are essential. An MBA or master's degree in Marketing is a minimum qualification for this role. If you are ready to take on this challenging yet rewarding role, please apply with a covering letter mentioning "hi" to indicate that you have carefully read and understood the job requirements. This is a full-time position with health insurance benefits included. The work schedule is during the day shift, and the job location is in person.,

job summary The role of a Conceptualizer involves developing big ideas for top clients and executing them across multiple media platforms including radio, digital, and on-ground activations. The candidate should have excellent brand understanding and be capable of thinking creatively in English. Strong presentation and selling skills are essential for success in this role. key responsibilities Develop 360-degree campaign ideas for clients Build creative campaigns around brand objectives across platforms Think and write in English to translate concepts into full campaigns Track multimedia advertising trends and executions Understand advertising platforms like digital, on-ground, activation Collaborate with internal creative, audio, and sales teams Regularly interact with clients and agency representatives Present ideas with confidence and clarity to clients Maintain awareness of music and audio trends (added advantage)

As a Creative Copywriter, you will be required to possess a good understanding of brands/markets in India, current advertising trends, consumer behavior, and related market insights to offer effective solutions to clients in collaboration with the creative team. Your role involves delivering tangible results to clients/brands through compelling copy that showcases exemplary strategy and creativity. Your ability to think creatively and come up with out-of-the-box ideas will be crucial in this role. You will be responsible for discussing the client's core message and target audience, as well as brainstorming visual and copy concepts with other members of the creative team. It is essential that you have an excellent command over the English language, with expertise in writing, editing, and proofreading. Your copywriting skills should be concise, attention-grabbing, and impactful in conveying the intended message effectively. In this role, you will be expected to think innovatively and actively contribute towards implementing ideas. Collaboration with the Art team on various projects is integral to the success of your work. The ability to work under tight deadlines and deliver high-quality content consistently is essential. You should also demonstrate a deep understanding of digital media and possess the creative flair to develop compelling campaign ideas across platforms such as Facebook and Twitter. This is a full-time, permanent position that offers health insurance benefits. The work schedule is during the day shift, and the work location is in person.,

We are seeking a skilled and meticulous 2D Design Specialist to join our creative team, focusing on curating OOH & BTL brand showcase and experiences. Your role will involve crafting compelling visual stories across physical spaces, ensuring all communication is on-brand, impactful, and ready for production. As a key contributor, you will be responsible for ideating and executing designs primarily for OOH, with a secondary focus on Experiential advertising, playing a vital role in visually and spatially bringing brand experiences to life. Your responsibilities will include: - Translating brand strategy into visually engaging designs for large-scale static and semi-permanent formats - Adapting design language to suit various OOH media and beyond media formats - Decoding marketing briefs into compelling visual narratives for high-footfall areas and regional sensibilities - Creating 2D artwork for various mediums such as billboards, banners, kiosks, and retail branding - Delivering print-ready files with a strong grasp of layout, typography, resolution, and color profiles - Collaborating with planning, servicing, and production teams to ensure design output meets quality, timelines, and budget expectations - Interpreting site measurements, mock-ups, and real-world placements into design decisions - Participating in vendor interactions, prototyping, and production checks to ensure design intent is executed accurately Key Requirements: - Prior experience in designing for OOH - Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) - Deep understanding of visual hierarchy, layout balance, color theory, and brand consistency - Interest in trends, formats, materials, and innovations in the OOH realm Work Experience: - 5+ years in designing OOH campaigns with a portfolio showcasing impactful 2D design work - Education in Graphic Design, Visual Communication, Fine Arts, or related field If you are passionate about visual storytelling, enjoy working in dynamic environments, and are keen on shaping brand perceptions in the real world, we look forward to reviewing your work.,

We are searching for a skilled and detail-oriented 2D Design Specialist to become a part of our creative team, specializing in curating OOH & BTL brand showcase and experiences. Your passion for creating compelling visual stories across physical spaces will be invaluable in ensuring that all communication pieces are impactful, on-brand, and ready for production. Your role will involve ideating and executing designs primarily for OOH, with a secondary focus on Experiential advertising. You will play a crucial part in visually and spatially bringing brand experiences to life. Key Requirements of the Role Brand Understanding & Communication Design - Translate brand strategy into visually engaging designs suitable for large-scale static and semi-permanent formats such as billboards, hoardings, kiosks, and transit media. - Adapt design language to match different brand tonalities and various OOH media and non-media formats. - Transform marketing briefs into captivating visual narratives that capture attention and enhance recall in high-footfall areas, high-traffic locations, and regional contexts. Design Execution & Technical Expertise - Develop 2D artwork for billboards, banners, pole kiosks, facade wraps, shop signage, transit media, and retail branding. - Create designs for event backdrops, standees, venue branding, and POS collaterals based on campaign objectives. - Provide print-ready files for large-format and outdoor printing, ensuring a solid grasp of layout, typography, resolution, bleed specs, and color profiles like CMYK and Pantone. - Design with precision for different scales, ranging from micro formats to macro environments, to ensure clarity and visual balance. Collaboration & Production Readiness - Work closely with planning, servicing, and production teams to ensure that design output meets expected quality standards, timelines, budgets, and media plans. - Translate site measurements, mock-ups, elevations, and real-world placements into design decisions effectively. - Engage in vendor interactions, prototyping, and on-ground production checks as necessary to ensure that design intent is faithfully executed. Must-Have Skills - Essential prior experience in designing for OOH campaigns. - Strong visual acumen and the ability to work across various formats including print, large format, and spatial layouts. - Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); knowledge of CorelDRAW is a plus. - Deep understanding of visual hierarchy, layout balance, color theory, and brand consistency. - A keen interest in OOH trends, formats, materials, and innovations. Work Experience - More than 5 years of experience in designing OOH campaigns, ideally covering a mix of traditional and innovative approaches across OOH media. - A portfolio showcasing a diverse range of impactful 2D design work in OOH and Experiential / Retail advertising. Education - A degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related field. If you have a passion for visual storytelling, excel in dynamic, energetic environments, and are eager to influence brand perceptions in the real world, we would be excited to review your work.,

About the Role: We are looking for a skilled and creative Video Editor to join our dynamic team. Youll be responsible for transforming raw footage into compelling visual content for digital campaigns, social media, YouTube, ads, reels, and more. The ideal candidate has a sharp eye for detail, a strong sense of storytelling, and a deep understanding of content trends across platforms. Key Responsibilities: Edit high-quality videos for YouTube, Instagram, ads, reels, and promotional campaigns Add transitions, text overlays, sound effects, background music, and motion graphics Collaborate with the content, creative, and marketing teams to meet project goals Color correct and grade footage for professional output Edit interviews, product videos, and brand storytelling content Optimize video formats for web, mobile, and social media platforms Organize, archive, and manage video assets and raw footage Stay updated with video trends, formats, and best practices Required Skills: Proficiency in Adobe Premiere Pro, After Effects, Final Cut Pro, or DaVinci Resolve Knowledge of color correction, audio mixing, and basic animation Strong storytelling, pacing, and visual composition skills Ability to work under tight deadlines and handle multiple projects Strong attention to detail and file management Preferred Skills: Motion graphics and text animation Thumbnail creation and visual branding Understanding of YouTube SEO and social media formats Familiarity with stock footage, royalty-free music, and licensing Basic understanding of camera work and lighting