Digital Marketing Specialist

Location

Department

Experience

Employment Type

iBookGPT – AI Campus Suite

data-driven and creative Digital Marketing Specialist

• Develop and execute multi-channel digital marketing strategies for:
• B2C (students and parents)
• B2B (institutions, publishers, government partnerships)
• Own performance across SEO, SEM, paid media, email, affiliate, and influencer campaigns.
• Collaborate closely with the Product, Content, and Sales teams to align campaigns with launches (e.g., GPTSir books, pilot programs, test prep modules).

• Plan and manage ad campaigns across Google, Meta, LinkedIn, and programmatic channels.
• Create and manage landing pages, funnels, and performance-driven creatives for conversion.
• Design and execute educational content campaigns (e.g., “GPTSir’s Funda” comic reels, test-prep explainers, institution case studies, etc.).

• Grow our presence on platforms like YouTube, Instagram, and LinkedIn with fresh content that aligns with our AI-first education narrative.
• Collaborate with interns, influencers, and content creators to promote our AI textbooks and teaching tools.
• Drive email and WhatsApp marketing for launch events, product updates, and student engagement.

• Own dashboards for key growth KPIs: CAC, CPL, ROAS, retention, engagement.
• Run A/B tests to optimize creative, targeting, and funnel performance.
• Translate insights into actionable campaign and product feedback.

• 2 years of experience in digital marketing (preferably in EdTech, SaaS, or publishing-tech).
• Hands-on with

  Meta/Google Ads

  ,

  Google Analytics

  ,

  SEO tools

  ,

  email automation tools

  , and

  social media marketing

  .
• Strong ability to write clear, persuasive copy (taglines, CTAs, ad copy, social media).
• Passion for

  AI-driven education

  and making a difference in Indian learning outcomes.

• Experience with

  education brands

  ,

  test-prep platforms

  , or

  AI tools

  .
• Understanding of

  funnel-based B2B2C models

  and GTM for institutional sales.
• Familiarity with tools like Canva, Notion, Zapier, or basic HTML/CSS is a plus.

• High ownership

  in shaping a national brand in the AI + education space.
• Opportunity to work directly with the

  Founder & Tech/Product leads

  on mission-critical launches.
• Fast-track growth opportunities as the company scales to partner with boards, universities, and publishers.
• A chance to tell India’s

  first AI textbook story

  to millions.