Digital Marketing Specialist

Key Responsibilities

● Plan, execute, and optimize campaigns across:

>* Meta Ads (Facebook, Instagram) *

> Google Ads (Search, Display, YouTube, UAC)

> Apple Search Ads, LinkedIn Ads, Snapchat Ads, Native Ads(as needed)

● Manage and optimize mobile app install campaigns for acquisition and retention.

● Implement and manage:

> Meta Pixel, Event Manager, Aggregated Event Measurement

> Google Tag Manager for event tracking and script management

> Conversions API and UTM tracking

● Set up and test standard and custom events for accurate conversion tracking.

● Coordinate landing page development with design and development teams

● Collaborate with creative teams to develop ad creatives and optimize landing experiences.

● Manage email marketing campaigns using tools such as:

○ Brevo (Sendinblue)

○ Mailchimp

○ Zoho Mail

● Use marketing automation platforms like HubSpot, Zapier, Zoho Marketing Automation, or LeadSquared for lead nurturing and workflows.

● Execute and manage WhatsApp automation flows via tools like WATI, Interakt, or Twilio.

● Monitor campaign performance and report on KPIs: ROAS, CPA, CPL, CPI, Retention, etc.

● Run A/B tests on creatives, targeting, landing pages, and offers.

Required Skills

● Proven expertise in Meta and Google Ads, with a strong grasp of Lead Generation, app marketing and conversion-focused campaigns

● Solid understanding of event tracking via GTM, Meta Events, and CAPI

● Ability to coordinate and optimize landing pages based on funnel analysis and campaign goals

● Strong hands-on knowledge of email marketing tools (Brevo, Mailchimp, etc.) and WhatsApp automation platforms

● Familiar with marketing automation platforms like HubSpot, LeadSquared, or Zoho

● Highly analytical with experience in Google Analytics, UTM tracking, and attribution tools

● Excellent project management, collaboration, and communication skills

● A proactive, entrepreneurial mindset not just a task finisher but a strategic thinker who constantly seeks ways to improve results

● Willingness to experiment, try new ad formats, angles, and approaches and own performance outcomes

● Strong sense of ownership, accountability, and initiative

Job Types: Full-time, Permanent

Work Location: In person

Expected Start Date: 01/09/2025