Digital Marketing Executive

Job Description

About Weft: Weft Technologies is a digital product hub building next-gen solutions for logistics, healthcare, legal tech, and D2C. We blend design, code, and growth strategy to help ambitious founders scale fast. We are seeking a motivated and detail-oriented Digital Marketing Executive with 6 months to 1 year of experience, specializing in Social Media Marketing (SMM) and Paid Ads . The ideal candidate will assist in creating, managing, and optimizing social media campaigns and paid advertising efforts to drive brand awareness, engagement, and conversions. Key Responsibilities: > Manage and grow company social media accounts (Facebook, Instagram, LinkedIn, etc.) > Plan and schedule engaging content using tools like Meta Business Suite > Monitor daily activity, respond to comments/messages, and build community engagement > Coordinate with the design/content team for creatives and captions > Track and analyze SMM performance metrics and suggest improvements > Set up, monitor, and optimize paid ad campaigns on platforms like: Meta (Facebook/Instagram) Ads Google Ads > Conduct basic keyword research, audience targeting, and budget allocation > Analyze ad performance and prepare weekly/monthly reports > A/B test ad creatives and copies to improve ROI Skills & Tools Required: > Basic to intermediate knowledge of: Meta Ads Manager Google Ads Dashboard Google Analytics > Understanding of audience segmentation and campaign goals (Traffic, Conversions, Reach, etc.) > Strong communication skills and creativity Job Type: Full-time Pay: ₹10,000.00 - ₹15,000.00 per month Schedule: Monday to Friday Morning shift Work Location: In person Expected Start Date: 08/07/2025