Digital Marketing Executive

Qualification

Exp

Role Overview

A proactive, result-driven professional to manage digital marketing activities and convert online enquiries into OPD/IPD footfalls. The role involves campaign coordination, lead handling, follow-ups, reporting, and internal department coordination.

Key Responsibilities

1. Digital Marketing & Campaign Coordination

• Coordinate with agencies for Google, Meta, SEO, website, and content activities.
• Track campaign performance, landing pages, and form submissions.
• Monitor website/CRM enquiries and ensure timely follow-up.
• Support social media content, doctor promotions, events, and digital asset creation.

2. Lead Management & Conversion

• Manage leads from website forms, CRM, Google/Meta ads, agencies, and WhatsApp campaigns.
• Call and counsel patients on services, doctors, OPD timings, tests, and procedures.
• Escalate clinical queries appropriately.
• Follow up to convert leads into confirmed appointments/walk-ins.
• Coordinate with front office, OPD teams, and doctor secretaries for smooth patient experience.
• Update and maintain lead status in CRM.

3. Reporting & Analytics

• Track daily/weekly/monthly lead flow and conversion ratios.
• Monitor KPIs like CPL, CTR, quality of leads, and footfalls.
• Prepare performance dashboards for management.

4. Internal Coordination

• Liaise with doctors and departments for promotions.
• Coordinate with agencies for creative approvals and campaign updates.

Key Skills & Competencies

• Good communication (English/Hindi).
• Strong follow-up and conversion abilities.
• Basic understanding of digital marketing (ads, SEO, social media, analytics).
• CRM handling and reporting skills.
• Detail-oriented, responsible, and ownership-driven attitude.