About Weft: Weft Technologies is a digital product hub building next-gen solutions for logistics, healthcare, legal tech, and D2C. We blend design, code, and growth strategy to help ambitious founders scale fast. We are seeking a motivated and detail-oriented Digital Marketing Executive with 6 months to 1 year of experience, specializing in Social Media Marketing (SMM) and Paid Ads . The ideal candidate will assist in creating, managing, and optimizing social media campaigns and paid advertising efforts to drive brand awareness, engagement, and conversions. Key Responsibilities: > Manage and grow company social media accounts (Facebook, Instagram, LinkedIn, etc.) > Plan and schedule engaging content using tools like Meta Business Suite > Monitor daily activity, respond to comments/messages, and build community engagement > Coordinate with the design/content team for creatives and captions > Track and analyze SMM performance metrics and suggest improvements > Set up, monitor, and optimize paid ad campaigns on platforms like: Meta (Facebook/Instagram) Ads Google Ads > Conduct basic keyword research, audience targeting, and budget allocation > Analyze ad performance and prepare weekly/monthly reports > A/B test ad creatives and copies to improve ROI Skills & Tools Required: > Basic to intermediate knowledge of: Meta Ads Manager Google Ads Dashboard Google Analytics > Understanding of audience segmentation and campaign goals (Traffic, Conversions, Reach, etc.) > Strong communication skills and creativity Job Type: Full-time Pay: ₹10,000.00 - ₹15,000.00 per month Schedule: Monday to Friday Morning shift Work Location: In person Expected Start Date: 08/07/2025
About Weft: Weft Technologies is a digital product hub building next-gen solutions for logistics, healthcare, legal tech, and D2C. We blend design, code, and growth strategy to help ambitious founders scale fast. We are seeking a motivated and detail-oriented Digital Marketing Executive with 6 months to 1 year of experience, specializing in Social Media Marketing (SMM) and Paid Ads . The ideal candidate will assist in creating, managing, and optimizing social media campaigns and paid advertising efforts to drive brand awareness, engagement, and conversions. Key Responsibilities: > Manage and grow company social media accounts (Facebook, Instagram, LinkedIn, etc.) > Plan and schedule engaging content using tools like Meta Business Suite > Monitor daily activity, respond to comments/messages, and build community engagement > Coordinate with the design/content team for creatives and captions > Track and analyze SMM performance metrics and suggest improvements > Set up, monitor, and optimize paid ad campaigns on platforms like: Meta (Facebook/Instagram) Ads Google Ads > Conduct basic keyword research, audience targeting, and budget allocation > Analyze ad performance and prepare weekly/monthly reports > A/B test ad creatives and copies to improve ROI Skills & Tools Required: > Basic to intermediate knowledge of: Meta Ads Manager Google Ads Dashboard Google Analytics > Understanding of audience segmentation and campaign goals (Traffic, Conversions, Reach, etc.) > Strong communication skills and creativity Job Type: Full-time Pay: ₹10,000.00 - ₹15,000.00 per month Schedule: Monday to Friday Morning shift Work Location: In person Expected Start Date: 08/07/2025
Job description About Weft: Weft Technologies is a digital product hub building next-gen solutions for logistics, healthcare, legal tech, and D2C. We blend design, code, and growth strategy to help ambitious founders scale fast. We are seeking a detail-oriented and experienced Accountant with 1 to 3 years of hands-on accounting experience. The ideal candidate should be proficient in Zoho Books , Tally ERP9 , and MS Word , with a strong understanding of sales/purchase transactions, GST , TDS , and statutory returns filing. Key Responsibilities: Handle day-to-day accounting tasks including journal entries, ledgers, and reconciliations Maintain and monitor all sales and purchase entries Ensure timely preparation and filing of GST, TDS, and other statutory returns Manage accounts receivable and payable Prepare and verify financial reports and statements Generate invoices and maintain proper documentation Assist in monthly, quarterly, and annual financial closings Coordinate with auditors and ensure compliance with tax laws Maintain accurate records in Zoho Books and Tally ERP9 Prepare supporting documentation using MS Word and other tools Required Skills: Proficient in Zoho Books and Tally ERP9 Sound knowledge of GST, TDS, and statutory returns Strong command over Sales / Purchase entries and taxation Good working knowledge of MS Office, especially MS Word Ability to analyze and interpret financial data Strong organizational and time-management skills Qualifications: Bachelor’s degree in Commerce, Accounting, Finance, or a related field 1 to 3 years of experience as an Accountant or in a similar role Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Monday to Friday Morning shift Work Location: In person
About Weft: Weft Technologies is a digital product hub building next-gen solutions for logistics, healthcare, legal tech, and D2C. We blend design, code, and growth strategy to help ambitious founders scale fast. We are seeking a highly motivated and results-driven Product & Sales Service Executive with 3 to 4 years of B2B sales experience, preferably in SaaS, custom software, or IT services. The ideal candidate will be responsible for driving sales growth, managing client relationships, and collaborating with internal teams to ensure product alignment and customer satisfaction. Key Responsibilities: > Identify and target potential B2B clients through research, networking, and outbound efforts. > Meet clients in person or virtually, understand their requirements, and provide tailored product/service demonstrations. > Own and manage the entire sales cycle — from lead generation to closing deals. > Achieve and exceed sales targets by converting prospects into long-term business partners. > Maintain strong client relationships through regular follow-ups, performance reviews, and upselling/cross-selling opportunities. > Collaborate with product and technical teams to relay client feedback and ensure solutions are aligned with customer requirements. > Create and deliver compelling sales presentations, RFP responses, and pricing proposals. > Maintain accurate records in the CRM for tracking sales activities, pipeline status, and customer interactions. > Stay up to date with industry trends, competitors, and emerging technologies. > Act as a liaison between clients and internal support teams to ensure timely issue resolution and satisfaction. Required Skills & Qualifications: > 3–4 years of proven B2B sales experience in SaaS, IT services, or custom software solutions. >Experience in meeting clients and successfully closing sales deals. > Exposure to handling enterprise or mid-market > Experience in full-cycle sales: lead generation to closure. > Strong understanding of consultative selling and solution-based sales approaches. > Excellent communication, presentation, and negotiation skills. > Proficient in using CRM tools (e.g., HubSpot, Salesforce) > Ability to analyze customer needs and tailor solutions accordingly. > Technical aptitude to understand software product features and integrations. > Bachelor's degree in Business Administration, Marketing, Information Technology, or related field. >MBA or PGDM is a strong plus, especially with a focus on Sales, Marketing, or Technology Management. Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Monday to Friday Morning shift Language: English (Preferred) Work Location: In person
About Weft: Weft Technologies is a digital product hub building next-gen solutions for logistics, healthcare, legal tech, and D2C. We blend design, code, and growth strategy to help ambitious founders scale fast. We are seeking a highly motivated and results-driven Product & Sales Service Executive with 3 to 4 years of B2B sales experience, preferably in SaaS, custom software, or IT services. The ideal candidate will be responsible for driving sales growth, managing client relationships, and collaborating with internal teams to ensure product alignment and customer satisfaction. Key Responsibilities: > Identify and target potential B2B clients through research, networking, and outbound efforts. > Meet clients in person or virtually, understand their requirements, and provide tailored product/service demonstrations. > Own and manage the entire sales cycle — from lead generation to closing deals. > Achieve and exceed sales targets by converting prospects into long-term business partners. > Maintain strong client relationships through regular follow-ups, performance reviews, and upselling/cross-selling opportunities. > Collaborate with product and technical teams to relay client feedback and ensure solutions are aligned with customer requirements. > Create and deliver compelling sales presentations, RFP responses, and pricing proposals. > Maintain accurate records in the CRM for tracking sales activities, pipeline status, and customer interactions. > Stay up to date with industry trends, competitors, and emerging technologies. > Act as a liaison between clients and internal support teams to ensure timely issue resolution and satisfaction. Required Skills & Qualifications: > 3–4 years of proven B2B sales experience in SaaS, IT services, or custom software solutions. >Experience in meeting clients and successfully closing sales deals. > Exposure to handling enterprise or mid-market > Experience in full-cycle sales: lead generation to closure. > Strong understanding of consultative selling and solution-based sales approaches. > Excellent communication, presentation, and negotiation skills. > Proficient in using CRM tools (e.g., HubSpot, Salesforce) > Ability to analyze customer needs and tailor solutions accordingly. > Technical aptitude to understand software product features and integrations. > Bachelor's degree in Business Administration, Marketing, Information Technology, or related field. >MBA or PGDM is a strong plus, especially with a focus on Sales, Marketing, or Technology Management. Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Monday to Friday Morning shift Language: English (Preferred) Work Location: In person
Key Responsibilities ● Plan, execute, and optimize campaigns across: >* Meta Ads (Facebook, Instagram) * > Google Ads (Search, Display, YouTube, UAC) > Apple Search Ads, LinkedIn Ads, Snapchat Ads, Native Ads(as needed) ● Manage and optimize mobile app install campaigns for acquisition and retention. ● Implement and manage: > Meta Pixel, Event Manager, Aggregated Event Measurement > Google Tag Manager for event tracking and script management > Conversions API and UTM tracking ● Set up and test standard and custom events for accurate conversion tracking. ● Coordinate landing page development with design and development teams ● Collaborate with creative teams to develop ad creatives and optimize landing experiences. ● Manage email marketing campaigns using tools such as: ○ Brevo (Sendinblue) ○ Mailchimp ○ Zoho Mail ● Use marketing automation platforms like HubSpot, Zapier, Zoho Marketing Automation, or LeadSquared for lead nurturing and workflows. ● Execute and manage WhatsApp automation flows via tools like WATI, Interakt, or Twilio. ● Monitor campaign performance and report on KPIs: ROAS, CPA, CPL, CPI, Retention, etc. ● Run A/B tests on creatives, targeting, landing pages, and offers. Required Skills ● Proven expertise in Meta and Google Ads, with a strong grasp of Lead Generation, app marketing and conversion-focused campaigns ● Solid understanding of event tracking via GTM, Meta Events, and CAPI ● Ability to coordinate and optimize landing pages based on funnel analysis and campaign goals ● Strong hands-on knowledge of email marketing tools (Brevo, Mailchimp, etc.) and WhatsApp automation platforms ● Familiar with marketing automation platforms like HubSpot, LeadSquared, or Zoho ● Highly analytical with experience in Google Analytics, UTM tracking, and attribution tools ● Excellent project management, collaboration, and communication skills ● A proactive, entrepreneurial mindset not just a task finisher but a strategic thinker who constantly seeks ways to improve results ● Willingness to experiment, try new ad formats, angles, and approaches and own performance outcomes ● Strong sense of ownership, accountability, and initiative Job Types: Full-time, Permanent Work Location: In person Expected Start Date: 01/09/2025
We are looking for a Performance Marketer with 3–4 years of experience to drive growth through data-backed digital campaigns. The role involves managing paid channels, optimizing for ROI, and scaling campaigns across multiple platforms. Key Responsibilities: Run and manage paid campaigns on Google, Meta, LinkedIn, and other platforms, handling a monthly budget of about ₹1 Lakh for Google and Meta ads Manage campaign budgets and deliver against performance KPIs (CPA, ROAS, CTR, etc.) Run A/B tests on creatives, audiences, and landing pages to improve conversions Track, analyze, and report campaign performance, providing actionable insights Collaborate with content, design, and product teams for impactful campaigns Stay updated on the latest performance marketing trends and tools Implement remarketing and retargeting strategies to maximize ROI Ensure accurate tracking and attribution using tools like Firebase,GA4 and Tag Manager Requirements: 3–4 years of proven experience in performance/digital marketing Hands-on expertise in managing ad platforms (Google Ads, Meta, LinkedIn, etc.) Strong analytical skills with the ability to interpret data and optimize campaigns Experience with conversion tracking, attribution models, and CRO Proficiency in analytics tools (Google Analytics, GA4, Tag Manager, Data Studio) Excellent communication, teamwork, and problem-solving skills Nice to Have: Experience with marketing automation Knowledge of affiliate marketing and influencer campaigns Basic understanding of HTML/CSS for tracking setup What We Offer: Competitive salary Opportunity to run high-impact, large-scale campaigns A collaborative and growth-oriented environment Continuous learning and career development opportunities Job Types: Full-time, Permanent Work Location: In person
We are looking for a Performance Marketer with 3–4 years of experience to drive growth through data-backed digital campaigns. The role involves managing paid channels, optimizing for ROI, and scaling campaigns across multiple platforms. Key Responsibilities: Run and manage paid campaigns on Google, Meta, LinkedIn, and other platforms, handling a monthly budget of about ₹1 Lakh for Google and Meta ads Manage campaign budgets and deliver against performance KPIs (CPA, ROAS, CTR, etc.) Run A/B tests on creatives, audiences, and landing pages to improve conversions Track, analyze, and report campaign performance, providing actionable insights Collaborate with content, design, and product teams for impactful campaigns Stay updated on the latest performance marketing trends and tools Implement remarketing and retargeting strategies to maximize ROI Ensure accurate tracking and attribution using tools like Firebase,GA4 and Tag Manager Requirements: 3–4 years of proven experience in performance/digital marketing Hands-on expertise in managing ad platforms (Google Ads, Meta, LinkedIn, etc.) Strong analytical skills with the ability to interpret data and optimize campaigns Experience with conversion tracking, attribution models, and CRO Proficiency in analytics tools (Google Analytics, GA4, Tag Manager, Data Studio) Excellent communication, teamwork, and problem-solving skills Nice to Have: Experience with marketing automation Knowledge of affiliate marketing and influencer campaigns Basic understanding of HTML/CSS for tracking setup What We Offer: Competitive salary Opportunity to run high-impact, large-scale campaigns A collaborative and growth-oriented environment Continuous learning and career development opportunities Job Types: Full-time, Permanent Work Location: In person
Key Responsibilities: Perform keyword research and intent mapping, also targeting questions, prompts, voice queries, and answer-engine triggers. Optimize website content structure, on-page and technical SEO to support both classical ranking and emerging answer / AI visibility (AEO) (e.g. featured snippets, knowledge panels, FAQ, schema markup). Implement structured data (schema / JSON-LD) for content, products, organization, etc., to enable correct identification and extraction by AI models and answer engines. Monitor developments in AI search surfaces (ChatGPT, Gemini, Google’s SGE / AI Overviews, Perplexity, etc.) and answer-engine behavior; test how content is being selected, cited, summarized in generative responses. Conduct technical SEO audits (site speed, mobile usability, crawlability, indexation, core web vitals, canonicalization, internal linking, etc.). Analyze data using SEO tools (Search Console, Bing Webmaster Tools), web analytics (GA4 or equivalent), - Build off-page authority: link building, brand mentions, reviews, citations especially from trusted, relevant third-party sources Collaborate with content creators to produce content that is clear, concise, with “answer-first” style where appropriate, and that anticipates follow-up questions typical of conversational search. Build off-page authority: link building, brand mentions, reviews, citations especially from trusted, relevant third-party sources that AI engines might consider authoritative. Stay updated with algorithm changes, AI model updates, content structuring for GEO/AEO; run experiments / tests to measure effect of new tactics. Report and present insights, recommendations and performance metrics to stakeholders; define and track KPIs relevant to both SEO and GEO/AEO. Experience: 2-3 Years Job Types: Full-time, Permanent Work Location: In person