Digital Marketing Specialist

Requirements

Digital Marketing Specialist

Performance Marketing, SEO, Google Ads, and Meta Ads (Facebook & Instagram)

Key Responsibilities

• Performance Marketing: Plan, execute, and optimize Google Ads, Meta Ads, and display campaigns to achieve ROI targets.
• SEO Management: Develop and implement on-page and off-page SEO strategies, ensuring continuous improvement in organic rankings and website visibility.
• Campaign Management: Create and manage search, display, and retargeting campaigns across multiple digital platforms.
• Analytics & Optimization: Track campaign performance using Google Analytics, Tag Manager, and Search Console; analyze data to improve CTR, conversion rates, and CPA.
• Keyword Research & Content Optimization: Conduct detailed keyword analysis and collaborate with content teams to ensure SEO-friendly web copy, landing pages, and blogs.
• Ad Copy & Creative Development: Work with the design and content teams to craft compelling ad creatives, landing pages, and CTAs that align with campaign goals.
• Budget Management: Efficiently manage and allocate ad budgets across channels, ensuring maximum return on ad spend (ROAS).
• Competitor & Market Analysis: Stay updated with industry trends, competitor activities, and algorithm changes to maintain campaign effectiveness.
• Reporting: Generate weekly and monthly reports on digital performance metrics, providing actionable insights and recommendations to leadership.
• Collaboration: Work cross-functionally with product, design, and sales teams to align marketing strategies with business objectives.
  

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in digital marketing with a focus on SEO and Performance Marketing.
• Proven track record in managing Google Ads (Search, Display, Video) and Meta Ads campaigns.
• Strong knowledge of Google Analytics, Google Tag Manager, and Data Studio.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
• Hands-on experience with keyword research, audience targeting, and A/B testing.
• Excellent analytical, communication, and project management skills.
• Ability to interpret data, identify trends, and propose actionable marketing strategies.
• Certification in Google Ads or Meta Blueprint will be an added advantage.