Digital Marketing Specialist

Experience Required:

3 to 5 Years

About the Role:

We are looking for a Senior Performance Marketer with strong expertise in Google Ads, Meta (Facebook/Instagram) Ads, and complete knowledge of digital marketing strategies and performance funnels. You will be responsible for strategizing, executing, optimizing, and scaling paid marketing campaigns across platforms with a clear focus on ROI, CPL, and conversion metrics.

Key Responsibilities:

Plan, execute, and optimize performance campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)

Manage end-to-end funnel: ad creation, audience targeting, landing pages, conversion tracking, retargeting, and performance analysis

Run data-driven experiments to improve CAC, ROAS, CTR, CPL, and engagement

Monitor, analyze, and report campaign performance using Google Analytics, GA4, Meta Ads Manager, and other tools

Drive A/B testing of creatives, headlines, landing pages, and CTAs to optimize conversions

Collaborate with content, design, and web teams to develop high-performing marketing assets

Identify growth opportunities and scaling potential for each campaign

Create detailed weekly/monthly reports with actionable insights for management

Stay updated with the latest trends and algorithm changes in performance marketing

Key Requirements:

3–5 years of hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads

Strong knowledge of Google Tag Manager (GTM), Pixel, Events Setup, Conversion Tracking

Proven track record in performance marketing with measurable ROAS and conversions

Solid understanding of full-funnel marketing, landing page optimization, and remarketing

Experience in managing budgets efficiently and scaling campaigns profitably

Excellent analytical skills and proficiency in tools like Google Analytics, Excel, Looker Studio (formerly Data Studio)

Experience with lead generation and eCommerce performance campaigns is a plus

Ability to manage multiple projects, team collaboration, and reporting effectively

Google and Facebook certifications are a plus

Perks & Benefits:

Competitive salary based on experience

Performance bonuses and growth incentives

Opportunity to lead digital strategy for exciting brands

A fast-paced and collaborative work environment

Learning opportunities and access to premium marketing tools

Job Type: Full-time

Pay: From ₹30,000.00 per month

Ability to commute/relocate:

• Kasarwadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person

Expected Start Date: 17/07/2025