Digital Marketing Specialist

About the Role

Digital Marketing Specialist

Key Responsibilities

• Manage direct client communication, including discovery calls, onboarding discussions, and regular check-ins.
• Develop and execute comprehensive digital marketing strategies across SEO, PPC, social media, content, and email marketing.
• Create client-specific marketing plans aligned with business objectives and growth targets.
• Track, analyse, and report performance metrics to optimize campaigns and ensure ROI.
• Coordinate with internal teams (SEO, content, design, development) to deliver high-quality client projects.
• Drive client conversions through strategic planning, presentations, and value-driven proposals.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of hands-on experience in digital marketing (SEO, SEM, Social Media, PPC, Content, Email Campaigns).
• Strong experience in

  client handling, onboarding, and relationship management

  .
• Proven ability to convert leads into paying clients and retain long-term relationships.
• Strong analytical skills with knowledge of Google Analytics, Google Ads, Meta Ads, and other tools.
• Excellent verbal and written communication skills.
• Ability to work independently and collaboratively with cross-functional teams.

Preferred Skills

• Experience working in an agency environment.
• Strong presentation skills for client calls and pitches.
• Ability to handle multiple client projects simultaneously.