Job
Description
Job Title: Digital Marketing Expert (SEO & Performance Marketing)
Location: Guwahati
Job Type: Full-time, On-site
Company: [Northeast education consultancy]
North East education consultancy is a premier EdTech platform revolutionizing college admission counseling. Our core mission is to guide ambitious students towards securing admission into their dream universities globally. We leverage personalized mentorship and technology to simplify the complex admissions landscape. We are looking for a passionate marketing professional to amplify our voice and connect us with students who need our guidance.
The Opportunity: Your Role
We are hiring a results-oriented Digital Marketing Expert to spearhead our online growth. You will be the architect of our digital presence, responsible for developing and executing strategies that enhance brand visibility, generate high-quality leads, and drive student acquisitions. This is a critical role where your expertise in SEO, SEM, and performance marketing will directly fuel the growth of [YOUR COMPANY NAME]. If you are a data-driven marketer who thrives on creating impactful campaigns, we want you on our team.
Key Responsibilities
Digital Strategy: Design and implement a comprehensive digital marketing strategy aligned with our business goals to enhance our online presence and drive lead generation.
Search Engine Optimization (SEO): Lead all SEO activities, including on-page, off-page, and technical SEO. Conduct keyword research, optimize website content, build quality backlinks, and improve search engine rankings for relevant terms.
Performance Marketing (SEM/PPC): Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms to achieve a low Cost Per Acquisition (CPA) and high Return On Ad Spend (ROAS).
Social Media Management: Manage and grow our social media profiles, creating engaging content, running targeted campaigns, and fostering an active online community.
Content & Email Marketing: Collaborate with the content team to create compelling marketing copy for ads, landing pages, and email campaigns. Develop and manage email marketing funnels to nurture leads.
Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics 4, Google Search Console, and other analytics platforms. Use data insights to drive continuous improvement.
What We're Looking For (Qualifications & Skills)
Experience: 3-5 years of hands-on experience in digital marketing, with a proven track record of success in SEO and performance marketing.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
Core Expertise: Deep, practical knowledge of SEO best practices, Google Ads (Search, Display, YouTube), and Meta Ads.
Technical Skills: Proficiency with digital marketing tools such as Google Analytics 4, Google Tag Manager, Ahrefs/SEMrush, and CRM software.
Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Communication: Excellent written and verbal communication skills.
Preferred: Prior experience in the EdTech or education industry is a significant advantage.
Why Join [YOUR COMPANY NAME]?
Drive Growth: Be a key player in the growth story of a promising EdTech startup. Your work will have a direct and visible impact on our success.
Competitive Salary: We offer a competitive compensation package that rewards performance and expertise.
Career Advancement: We are committed to your professional development and offer significant opportunities for career growth.
Dynamic Workplace: Work from our modern office in Gurugram in a collaborative and energetic environment with a team of passionate professionals.
How to Apply
Are you the data-driven marketing guru we're looking for? If you're ready to take on this exciting challenge, we encourage you to apply.
Please send your updated resume and a portfolio or case studies of your past campaigns to bolinsaikia2@gmail.com.
