Digital Marketing Specialist

Job Title:

Location: Ahmedabad, Gujarat, India (On-site)

Company: MYCPE ONE

Employment Type: Full-Time

Job Timing: 3pm to 12 pm (Cab Drop Faciality)

Job Summary:

Digital Marketing Team Lead / Assistant Manager

Key Responsibilities:

Marketing Strategy & Execution

• Develop and implement a comprehensive, data-driven marketing strategy aligned with company goals and market trends.
• Identify new market opportunities and customer segments for expansion and growth.

Campaign Management

• Plan, launch, and optimize integrated marketing campaigns across digital, social, content, traditional media, and event channels.
• Drive brand awareness, customer acquisition, and revenue through targeted initiatives.

Brand Management

• Lead and evolve brand identity, messaging, and visual standards to ensure consistency across all channels and communications.
• Maintain strong brand positioning in the market through continuous evaluation and refinement.

Strategic Growth Initiatives

• Collaborate closely with company leadership on long-term growth strategies including market expansion, partnerships, and product launches.

Team Leadership

• Lead, mentor, and grow a high-performing marketing team.
• Encourage cross-functional collaboration with Sales, Product, Customer Success, and other internal teams.

Performance Measurement

• Define KPIs and track performance of campaigns.
• Analyze marketing ROI and provide actionable insights to improve effectiveness and budget allocation.

Market Intelligence

• Conduct competitive and market analysis to identify opportunities, trends, and emerging threats.
• Stay up-to-date with industry best practices and innovations in marketing.

Qualifications & Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• Minimum 4

  + years

  of marketing experience, with at least

  3 years in a leadership role

  .
• Proven success in developing and executing strategic marketing plans and campaigns.
• Strong command of

  digital marketing

  ,

  brand development

  , and

  performance analytics

  .
• Excellent communication, leadership, and project management skills.
• Experience working closely with senior management and cross-functional teams.