Digital Marketing Specialist

About the Role:

We are seeking an experienced Digital Marketing Specialist to plan, execute, and optimize multi-channel digital campaigns with a strong focus on performance marketing. The ideal candidate will have a deep understanding of paid media strategies, analytics, and creative optimization to deliver measurable business results.

Key Responsibilities:

• Develop, implement, and manage digital marketing and performance marketing strategies to drive qualified traffic, leads, and conversions.
• Plan and optimize Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other paid campaigns focused on ROI and CPL targets.
• Execute and monitor performance marketing campaigns — from audience targeting, bidding strategies, and A/B testing to conversion tracking and reporting.
• Manage and improve SEO and SEM efforts to boost organic visibility and search performance.
• Oversee social media marketing, including content planning, audience engagement, and campaign performance tracking.
• Create and manage email marketing campaigns, automation workflows, and retargeting strategies.
• Measure, analyze, and report on campaign performance using Google Analytics, Search Console, Meta Business Suite, and other analytics tools.
• Collaborate with design, content, and sales teams to align marketing efforts with brand objectives and business goals.
• Stay current with digital trends, advertising technologies, and algorithm updates to maintain competitive advantage.

Requirements:

• Minimum 3 years of proven experience in digital and performance marketing.
• Strong hands-on experience with Google Ads, Meta Ads Manager, and analytics/reporting tools.
• Solid understanding of SEO, SEM, and conversion rate optimization (CRO).
• Experience with marketing automation platforms (e.g., HubSpot, Mailchimp, or similar).
• Excellent analytical, creative, and communication skills.
• Ability to manage multiple campaigns and meet deadlines effectively.

Preferred Skills:

• Experience with YouTube Ads, Programmatic Ads, or Display Networks.
• Familiarity with landing page builders (Unbounce, Webflow, or WordPress).
• Basic knowledge of graphic design tools like Canva or Adobe Suite.

What We Offer:

• Competitive salary with performance-based incentives.
• Opportunity to work on data-driven, high-impact marketing campaigns.
• Collaborative and growth-oriented work culture.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person