Digital Marketing Specialist

• Website Management & Optimization:Manage and maintain website content across platforms (LEGO, Arborist, and Content Symphony) ensuring all pages are accurate, engaging, and optimized for both user experience and SEO performance.Implement landing page updates in alignment with ongoing marketing campaigns, scientific launches, and promotional activities.
• AI-Based Search Optimization:Optimize all website and landing page content for performance in an AI-driven search environment to ensure higher visibility and improved organic reach.
• Campaign & Landing Page Management:Develop, schedule, and manage standalone digital marketing campaigns promoting Acrannolife Genomics’ products, research services, and clinical programs.Continuously test and enhance landing pages to improve click-through rates, engagement, and conversion metrics while reducing bounce and attrition rates.
• Refine marketing attribution models to track and measure the impact of campaigns across platforms (social media, search engines, and email).Analyze data to anticipate upcoming content and landing page requirements, ensuring proactive planning.
• Stay current with trends in digital content, SEO, and biotechnology marketing to ensure Acrannolife Genomics remains at the forefront of digital innovation.Collaborate with internal teams to develop content that aligns with scientific accuracy and business objectives.
• Manage day-to-day work allocation, ensuring deliverables meet quality, timeliness, and performance standards.Conduct regular audits of digital assets to ensure consistency with brand and compliance standards.Help define new business processes and standard operating procedures (SOPs) to improve marketing efficiency.
• Monitor KPIs to measure the success of landing page effectiveness, GEO, SEO, and campaign performance.Provide actionable insights and recommendations for continuous improvement.
• Collaboration & Communication:Work closely with cross-functional teams—including marketing, product, scientific communications, and IT—to implement strategies that drive engagement and awareness.

Gather insights about internal marketing tools and contribute to building new use cases that improve operational workflows

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: Remote