Digital Marketing Specialist

Company Description

Infonode Technologies is a full-stack digital solutions company specializing in innovative, scalable, and results-driven products and services. Our expertise includes custom software development, generative AI, mobile and web applications, UI/UX design, and e-commerce platforms. We also provide ERP solutions, restaurant and van sales applications, and performance-focused digital marketing. Driven by a passion for technology and impact, we empower businesses with cutting-edge tools and strategies to accelerate growth in a digital-first world.

Role Description

We’re looking for a creative and driven Digital Marketing Specialist to join our team. You’ll lead digital campaigns that boost brand awareness, engage audiences, and support revenue growth across multiple platforms using the latest marketing tools and strategies.

Key Responsibilities

• Plan, create, and optimize marketing campaigns across 

  video, SEO/SEM, email, and social media

   channels
• Analyze performance data to evaluate the effectiveness of campaigns and improve ROI
• Manage and scale 

  Google Ads

   campaigns and paid search initiatives
• Collaborate with content creators to develop high-performing 

  content marketing

   strategies
• Leverage 

  AI tools and automation

   to streamline marketing workflows and increase efficiency
• Utilize 

  design thinking

   for campaign planning and user experience enhancements
• Drive 

  brand development

   initiatives to ensure consistency and strategic positioning
• Oversee 

  e-commerce marketing

   activities including promotions, product launches, and conversion optimization
• Execute 

  email marketing

   strategies to nurture leads and drive retention
• Stay current with trends, tools, and best practices in digital marketing

Key Skills & Qualifications

• Proven experience in 

  SEO, SEM

  , and 

  Google Ads

   management
• Strong knowledge of 

  video marketing

• Hands-on experience with 

  content creation

   and distribution strategies
• Data-driven mindset with proficiency in 

  analytics tools

   (Google Analytics, GA4, etc.)
• Familiarity with 

  AI and marketing automation platforms

   (HubSpot, Mailchimp, etc.)
• Creative thinking and experience applying 

  design thinking

   in campaign development
• Expertise in managing multiple 

  social media

   platforms
• Background in 

  email marketing

   tools and strategy
• Understanding of 

  e-commerce platforms

   and marketing funnels
• A passion for 

  brand building

   and storytelling

Join us in Kannur, Kerala as a Full-Tim Digital Marketing Specialist and help shape the future of digital strategy.

Job Types: Full-time, Permanent

Work Location: In person