Digital Marketing Specialist (F&B Brand )

Job Title: Digital Marketing Specialist(F&B Brand) Location: [ Farm No - 7, Club Drive Road, near Metro Station, Gadaipur, Ghitorni, New Delhi, Delhi 110030] Job Type: [Full-time] Reports To: Marketing Manager Salary Range: [30K-35K] About the Role: We are looking for a creative, data-driven Digital Marketing Specialist to join our marketing team. In this role, you will plan, implement, and optimize digital marketing campaigns across multiple channels to drive brand awareness, engagement, and conversions. You'll be responsible for improving our digital footprint and supporting business growth through targeted marketing initiatives. Key Responsibilities: Develop, execute, and optimize digital marketing campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and more. Monitor and analyze performance metrics (CTR, CPC, ROI, etc.) to assess the effectiveness of campaigns and suggest improvements. Manage and grow social media channels with compelling, consistent content and engagement strategies. Collaborate with the content team to create SEO-friendly blog posts, email newsletters, landing pages, and ad copy. Conduct keyword research, on-page and off-page SEO audits, and implement optimization strategies. Manage email marketing campaigns, list segmentation, and A/B testing to increase open and conversion rates. Use analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to prepare performance reports and present actionable insights. Stay current on digital marketing trends and best practices to propose innovative ideas. Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field. 2+ years of hands-on experience in digital marketing. Proficiency with digital marketing tools such as Google Ads, Meta Business Suite, Google Analytics, and SEO platforms. Solid understanding of SEO, SEM, PPC, social media advertising, and email marketing. Strong analytical skills and experience using data to drive decisions. Excellent communication, writing, and organizational skills. Experience with CRM systems (e.g., HubSpot, Salesforce) is a plus. Certification in Google Ads, Facebook Blueprint, or HubSpot is a bonus. Preferred skills and qualifications Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course. Familiarity with marketing analytics tools like Google Analytics and SEMrush.  What We Offer: Competitive salary and performance bonuses Professional development opportunities Collaborative and inclusive team environment How to Apply: Please submit your resume and a short cover letter to varun@caterspoint.com or apply directly at WhatsApp Num (+91 98219 57476) . We’re excited to meet candidates who are ready to grow with us!