Digital Marketing Specialist

We are looking for candidates having experiance in Digital Marketing

Key Responsibilities:

1. Digital Campaign Management

• Plan, create, and execute digital marketing campaigns for health, motor, life & corporate insurance products.

• Run targeted lead-generation campaigns on Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, etc.

• Monitor daily campaign performance, optimize for conversion, and control CPL (Cost Per Lead).

• Coordinate with sales teams to improve lead quality and funnel efficiency.

2. Social Media Management

• Manage official social media pages (LinkedIn, Facebook, Instagram, Twitter).

• Develop monthly content calendars focused on insurance awareness, product benefits, claims assistance, etc.

• Boost brand visibility and community engagement through regular posts, reels, creatives & stories.

3. SEO & Website Optimization

• Improve website ranking through on-page SEO, off-page SEO, and content optimization.

• Track organic traffic, keyword performance, and landing page conversions.

• Coordinate with developers for website enhancements & insurance product pages.

4. Content Creation & Coordination

• Create or coordinate blogs, articles, videos, infographics & educational content related to insurance.

• Ensure all digital content complies with IRDAI guidelines and company brand standards.

5. Email & WhatsApp Marketing

• Execute email and WhatsApp campaigns for policy renewals, reminders, insurance tips, offers, etc.

• Implement marketing automation tools (Mailchimp, Zoho, HubSpot, etc.) for drip campaigns.

6. Data & Performance Analysis

• Track campaign metrics: impressions, clicks, leads, CPL, ROI, conversions.

• Generate weekly and monthly dashboards using Google Analytics, CRM & ad platforms.

• Provide insights to management for decision-making.

7. Collaboration With Business Teams

• Work closely with sales, underwriting & operations teams to understand products.

• Support corporate & retail insurance campaigns with customized marketing strategies.

• Manage marketing vendors, creative agencies & freelancers when required.

Required Skills:

• Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager.

• Good understanding of insurance products (general, health, life, corporate broking).

• Knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console).

• Strong communication & creative thinking ability.

• Basic design skills (Canva, Photoshop) will be an advantage.

Interested can share their resume at Shipra@exclusiveinsurance.in

Job Type: Full-time

Pay: ₹15,000.00 - ₹28,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Language:

• English (Preferred)

Work Location: In person