Digital Marketing Specialist

4 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Specialist

Key Responsibilities:

  • Plan and execute paid campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
  • Manage SEO and SEM strategies to improve organic and paid visibility.
  • Create and manage content for social media platforms, websites, and email campaigns.
  • Analyze digital performance metrics (CTR, CPC, CPA, ROI) and optimize campaigns accordingly.
  • Work with creative teams to design engaging visuals and ad copies.
  • Monitor competitors’ digital strategies and identify opportunities for growth.
  • Stay updated with industry trends, algorithm updates, and new digital tools.
  • Collaborate with sales teams to align marketing strategies with business goals.

Skills & Qualifications:

  • Bachelor’s degree in Marketing, Business, or Communication.
  • 3–4 years of hands-on experience in digital marketing.
  • Strong knowledge of SEO, SEM, PPC campaigns, and social media marketing.
  • Proficiency in tools like Google Analytics, SEMrush, HubSpot, and Mailchimp.
  • Strong communication, copywriting, and storytelling skills.
  • Analytical mindset with the ability to turn data into actionable insights.

Career Growth & Benefits:

Digital marketing is one of the fastest-growing career paths. With experience, candidates can progress to Digital Marketing Manager, Growth Marketing Lead, or Head of Marketing

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