Digital Marketing Specialist

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Job Title: Content Creator & Digital Marketing Specialist

Company: D Himalayan Riders

Work Location: Leh, Ladakh (On-site)

Annual Salary: INR 3–5 Lakh (Based on experience & skill level)

About D Himalayan Riders

D Himalayan Riders is a premium motorcycle and adventure tour company operating across Ladakh and the Himalayan region. Founded with a passion for exploration, the company is committed to delivering high-quality, safe, and memorable travel experiences. As we expand our digital presence, we are looking for a highly creative and experienced professional to lead our online branding and digital growth.

Position Overview

We are seeking a talented Content Creator & Digital Marketing Specialist with a minimum of 5 years of hands-on experience in social media content creation, SEO, and digital brand-building.

The ideal candidate is innovative, disciplined, and capable of shaping a strong online identity for D Himalayan Riders across all major platforms.

Key Responsibilities

1. Content Creation & Social Media Growth

• Produce engaging reels, videos, photos, graphics, and travel stories.
• Plan, execute, and manage daily posts across Instagram, Facebook, YouTube, Google Business, and other platforms.
• Develop monthly content calendars tailored to travel seasons and tour operations.
• Create high-quality travel content featuring routes, destinations, riders, and experiences.
• Increase follower growth, engagement rate, and brand visibility organically.
• Handle audience engagement: replies, comments, and DM inquiries.

2. Website SEO & Digital Optimization

• Implement strong on-page and off-page SEO strategies to improve ranking.
• Conduct keyword research and optimize all tour pages, blogs, and landing pages.
• Track website performance using Google Analytics, Search Console, and SEO tools.
• Perform competitor analysis and recommend improvements.

3. Brand Development & Online Marketing

• Build a strong digital identity for D Himalayan Riders across all platforms.
• Manage digital campaigns and promotional strategies.
• Handle Google Business Profile updates, reviews, and online reputation.
• Execute paid ad campaigns (Meta Ads / Google Ads) if required.
• Ensure brand consistency in every piece of content published.

4. Video Production & Editing

• Shoot travel footage during tours when needed.
• Edit high-quality reels, cinematic travel videos, and promotional content.
• Work with tools such as Premiere Pro, Final Cut, CapCut, and Adobe Suite.

5. Travel Content Writing & Blogging

• Write informative and engaging blogs related to Ladakh, Himalayan routes, travel tips, and itineraries.
• Create compelling captions and storytelling-based posts.
• Maintain a professional, accurate, and consistent brand voice.

6. Performance Tracking & Reporting

• Prepare detailed monthly reports on social media growth, website performance, and campaign results.
• Suggest content and strategy improvements based on analytics.

Required Skills & Experience

• Minimum 5 years of experience in digital marketing, social media management, and content creation.
• Strong knowledge of SEO, analytics, and online branding techniques.
• Proficiency with editing software, design tools, and digital marketing platforms.
• Excellent communication skills in English & Hindi.
• Ability to work independently in Leh and meet deadlines.
• Experience in the travel/adventure industry is an advantage.
• Creative mindset with strong storytelling skills.

Personal Traits

• Passion for travel, motorcycling, mountains, and adventure tourism.
• Strong creativity, attention to detail, and visual storytelling ability.
• Ability to multitask and adapt to fast-paced tour operations.
• Professional, reliable, and self-driven.

What We Offer

• Attractive annual salary package: INR 3–5 Lakh, depending on experience.
• Opportunity to work in one of India’s most scenic environments — Ladakh.
• Creative freedom to shape the company’s digital presence from the ground up.
• Long-term growth opportunities as the company expands.
• A supportive and professional work environment.

How to Apply

Interested candidates can send their Resume + Portfolio + Work Links to: dhimalayanriders@gmail.com

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Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹500,000.00 per year

Benefits:

• Cell phone reimbursement

Work Location: In person