Digital Marketing Specialist

Location: Gurgaon, India
Job Type: Full-time

About the Role

We are looking for a Digital Marketing Specialist to manage high-performing paid campaigns for our clients and drive consistent revenue growth. This role is perfect for someone who is data-driven, creative, and results-oriented, with the ability to work in a fast-paced, performance-focused environment. If you love experimenting, optimizing, and scaling campaigns that deliver measurable ROI — we’d love to have you on our team!

Key Responsibilities

• Develop, execute, and manage end-to-end digital marketing strategies across multiple paid channels.
• Run campaigns on Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Track, analyze, and report campaign performance using Google Analytics, Meta Business Suite, and other analytics tools.
• Collaborate with designers, content creators, and video editors to produce engaging ad creatives and landing pages.
• Manage email marketing campaigns and automation tools like Mailchimp, HubSpot, or Klaviyo.
• Conduct market research, audience segmentation, and competitor analysis to identify new opportunities.
• Stay updated with industry trends, platform updates, and new ad formats to ensure cutting-edge strategies.
• Optimize campaigns for maximum ROI, CTR, and conversion rates while maintaining ad compliance.

Requirements

• 1-2 years of proven experience in performance marketing or digital marketing projects.
• Strong expertise in Google Ads, Facebook Ads, and at least one additional platform.
• Solid knowledge of Google Analytics, Google Tag Manager, and tracking setups.
• Understanding of content marketing, influencer marketing, and email marketing.
• Experience with CRM and marketing automation tools.
• Strong analytical, problem-solving, and multitasking skills with attention to detail.
• Must be ready to bring your own laptop in office.

Preferred Qualifications

• Experience in eCommerce, D2C brands, or SaaS industries.
• Google Ads and Meta Blueprint certifications are a strong plus.
• Knowledge of programmatic advertising, affiliate marketing, or remarketing funnels.
• Ability to manage large ad budgets effectively and scale campaigns profitably.

Why Join Us?

✅ Work with a fast-growing company with a high-performance marketing culture.
✅ Opportunity to lead, test, and scale campaigns for top brands.
✅ Career growth opportunities with skill development and certifications.
✅ A creative, collaborative, and ambitious work environment with a passionate team.

Ready to make an impact? Apply now and let’s create winning campaigns together!

Job Types: Full-time, Permanent

Pay: From ₹25,000.00 per month

Benefits:

• Flexible schedule
• Paid time off

Work Location: In person

Expected Start Date: 01/09/2025