Digital Marketing Specialist

Digital Marketing Specialist

Key Responsibilities:

• Manage and optimize

  Google Ads campaigns

  (Search, Display, YouTube, Performance Max) for multiple clients.
• Create, monitor, and scale

  Meta Ads

  campaigns to achieve client objectives.
• Conduct regular campaign performance analysis, prepare reports, and provide actionable insights.
• Collaborate with clients to understand their business needs and translate them into effective ad strategies.
• Implement and manage

  marketing automation workflows

  (email, lead nurturing, CRM integrations, etc.).
• Stay updated on the latest trends, tools, and best practices in digital advertising and automation.
• Manage budgets effectively to maximize ROI.
• Work closely with creative and content teams to ensure alignment between ad creatives and campaign goals.

Requirements:

• Minimum

  2 years of experience

  in digital marketing with a focus on

  Google Ads & Meta Ads

  .
• Strong knowledge of

  Google Analytics, Google Tag Manager, and conversion tracking setups

  .
• Hands-on experience with

  automation tools

  (HubSpot, Zapier, Mailchimp, or similar).
• Excellent communication and client-handling skills.
• Strong analytical and problem-solving abilities.
• Google Ads and/or Meta Blueprint certifications (preferred).

What We Offer

• Opportunity to work with diverse clients across industries.
• A collaborative and growth-oriented work environment.
• Continuous learning and upskilling opportunities.
• Competitive salary and performance incentives.