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Codequery Technology
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Digital Marketing Specialist

Digital Marketing Specialist

Codequery Technology

2 years

0 Lacs

patna bihar india

Posted:8 hours ago| Platform:

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Skills Required

marketing planning strategies drive engagement ads seo research analysis automation analyze report metrics analytics design content development data communication management wordpress shopify mailchimp hubspot certifications collaborative learning

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role:

Digital Marketing Specialist

Key Responsibilities:

Develop, implement, and manage digital marketing campaigns across
Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
.
Manage SEO/SEM strategies, including on-page, off-page, and technical SEO, to improve organic rankings and website traffic.
Create, monitor, and optimize
PPC campaigns
to maximize ROI.
Plan and execute social media strategies to increase brand awareness, engagement, and leads.
Conduct market research, competitor analysis, and audience insights to refine marketing strategies.
Manage email marketing campaigns, newsletters, and marketing automation workflows.
Track, analyze, and report on key performance metrics using
Google Analytics, Search Console, and other analytics tools
.
Collaborate with design, content, and development teams to align campaigns with brand objectives.
Stay up-to-date with the latest
digital marketing trends, tools, and best practices
.

Requirements:

Bachelor’s degree in Marketing, Business, or a related field.
Minimum 2 years of proven experience
in digital marketing (agency or in-house).
Hands-on experience with
SEO, SEM, PPC, Social Media Marketing, Google Ads, and Facebook Ads Manager
.
Strong knowledge of
Google Analytics, Google Tag Manager, and other marketing tools
.
Experience in
content marketing and lead generation strategies
.
Strong analytical skills and data-driven thinking.
Excellent communication and project management skills.
Ability to work independently and manage multiple campaigns simultaneously.

Preferred Skills (Good to Have):

Experience with
WordPress/Shopify websites
.
Knowledge of
email marketing tools
(Mailchimp, HubSpot, Zoho, etc.).
Familiarity with
graphic design tools
(Canva, Photoshop, Illustrator) for basic creatives.
Certifications in
Google Ads, Analytics, or HubSpot
are a plus.

What We Offer:

Competitive salary package based on experience.
Opportunity to work on diverse projects across industries.
Supportive and collaborative work environment.
Career growth and learning opportunities.

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