Digital Marketing Specialist

Delta4 Infotech Pvt. Ltd., the creators of YourGPT – a next-gen AI platform redefining how businesses use Generative AI for smarter customer support, automation, and engagement.

We are looking for a dynamic Digital Marketing Specialist / Digital Marketing Executive in Mohali with strong expertise in SEO, Social Media Marketing (SMM), PPC (Google Ads, Meta Ads), and Content Creation. If you are passionate about video marketing, SEO blog writing, and social media strategy, this is the perfect opportunity to grow your career in an IT / SaaS company.

Key Responsibilities -

• Plan and execute digital marketing campaigns across platforms (LinkedIn, Instagram, X/Twitter, YouTube, Facebook).
• Create and manage engaging content for SEO, SEM, and SMM campaigns tailored to the tech and SaaS audience.
• Write high-quality SEO blogs, website content, and articles that improve Google search rankings.
• Run and optimize Google Ads (PPC), Meta Ads, LinkedIn Ads for lead generation.
• Script, edit, and publish video marketing content (YouTube Shorts, Reels, LinkedIn videos, product demos).
• Manage and grow our social media presence with a strong brand voice.
• Track performance using Google Analytics, Search Console, Ahrefs, SEMrush and optimize campaigns.
• Conduct product demo meetings to engage prospects and showcase features.
• Collaborate with the design, product, and tech teams to ensure message alignment.

Required Skills -

• 1+ year experience in Digital Marketing / SEO / SMM / PPC (experience in IT, SaaS, or AI sector preferred).
• Strong knowledge of SEO best practices, On-Page & Off-Page SEO, SEM.
• Proven experience with social media marketing (LinkedIn, Instagram, X, Facebook).
• Skilled in running Google Ads, PPC campaigns, and paid promotions.
• Familiarity with SEO tools like Ahrefs, SEMrush, Google Analytics, and Search Console.
• Proficiency with Canva, Adobe Premiere Pro, or video editing tools.
• Knowledge of email marketing, affiliate marketing, and AI marketing tools is a plus.
• Excellent English content writing and communication skills.
• Ability to multitask, plan campaigns, and deliver creative ideas.

Apply with your resume, portfolio links showcasing your social media or video work.

Job Types: Full-time, Permanent

Benefits:

• Provident Fund

Work Location: In person