Digital Marketing Specialist

Key Responsibilities:

• Conceptualize and create ad creatives, including static images and video ads.
• Develop landing pages, website artwork, and project communication taglines.
• Plan, schedule, and monitor marketing campaigns; conduct ad account audits and optimize performance.
• Leverage hyperlocal data to strategize campaigns for local markets.
• Set up and manage marketing assets across platforms (Google, Meta, LinkedIn, etc.).
• Implement and test creative changes mid-campaign to improve engagement and conversions.
• Optimize landing pages and evaluate lead feedback for actionable insights.
• Plan, execute, and measure experiments and conversion tests.
• Manage social media accounts and create content to drive traffic and engagement.
• Conduct market research and competitor analysis to identify emerging trends and technologies.

Required Skillsets:

• Strong understanding of graphic and video creation processes.
• Knowledge of marketing content requirements for digital platforms.
• Excellent copywriting and caption-writing skills.
• Strong communication skills for collaboration within the team and with clients.
• Flexibility to be available via phone/WhatsApp during non-office hours.

Skills & Qualifications:

• 1+ years of experience in a similar marketing or branding role preferred.
• Proficient in social media marketing (SMM) and digital advertising.
• Experience with digital marketing platforms such as Meta Ads and Google Ads.
• Strong attention to detail and analytical skills to interpret data and trends.
• Bachelor’s degree or higher in Business Administration or related field.
• In-depth knowledge of social media platforms, best practices, and website analytics.

Competencies:

• Excellent communication and presentation skills.
• Creative mindset with a keen eye for detail.
• Honest, dependable, and professional.
• Ability to analyze market trends and consumer behavior.
• Self-motivated, proactive, and results-driven.
• Consistency and neatness in design and content outputs.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time

Experience:

• total work: 1 year (Preferred)
• Google Ads: 1 year (Preferred)
• E-Commerce Campaigns: 1 year (Preferred)

Work Location: In person