Digital Marketing Specialist

We are looking for a passionate, proactive, and highly skilled Digital Marketing Specialist to lead our online presence and client acquisition efforts. The ideal candidate will have a deep understanding of SEO, content marketing, website development, paid advertising, social media, and conversion optimization. You will be responsible for crafting data-driven strategies that not only build brand awareness but also generate leads and scale our business.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Optimize websites for search engines and user experience to boost lead generation.
• Create engaging content for blogs, case studies, newsletters, and social media posts.
• Manage and scale paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
• Implement conversion optimization techniques to improve lead-to-client ratios.
• Analyze data using Google Analytics and other tools to inform marketing decisions.
• Manage email campaigns, marketing automation, and CRM tools to nurture leads.
• Collaborate with sales and product teams to refine messaging and customer journeys.
• Lead branding efforts to differentiate CapStonePlanet in competitive markets.
• Track ROI on all campaigns and recommend adjustments to maximize efficiency.
• Stay updated with the latest trends in digital marketing, analytics, and tools.

Skills & Qualifications

Must-Have:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in digital marketing, preferably in B2B.
• Expertise in SEO, Google Ads, paid social ads, and analytics tools.
• Strong copywriting and content strategy skills.
• Experience with website platforms like WordPress, Webflow, or similar.
• Proficiency in CRM tools (HubSpot, Salesforce, Zoho).
• Data-driven mindset with the ability to interpret reports and forecast trends.
• Excellent communication, project management, and problem-solving skills.

Preferred:

• Experience with Outsourcing Industry.
• Working knowledge of automation platforms like Zapier or Integromat.
• Graphic design or video marketing experience.
• Familiarity with local SEO for regions like New York, Florida, and Canada.

What We Offer

• A collaborative, innovative, and growth-focused work environment.
• Opportunities to shape and lead major digital marketing initiatives.
• Competitive compensation and performance-based incentives.
• Work with a global client base and industry leaders.
• Continuous learning and professional development.

Job Type: Full-time

Pay: ₹9,185.37 - ₹25,000.00 per month

Benefits:

• Paid time off