Digital Marketing Specialist

Job Title: Digital Marketing Executive / Manager Location: Corporate Park, Sanjay Place, Agra Company: ALIQAN Technologies Experience: 2 to 4 Years Industry: IT/Non-IT Staffing & Recruitment Services About Us: ALIQAN Technologies is a fast-growing staffing and recruitment solutions provider serving leading IT and Non-IT clients across India. As we expand, we’re looking for a creative and data-driven digital marketing professional to amplify our brand, enhance candidate engagement, and drive business visibility across digital platforms. Role Overview: We are seeking a results-oriented Digital Marketing Executive/Manager to lead our online marketing efforts. The ideal candidate should be well-versed in social media management, SEO/SEM, content marketing, and paid campaign execution — especially within the recruitment and staffing space. Key Responsibilities: Plan and execute digital marketing strategies across LinkedIn, Instagram, Facebook, and other relevant platforms to enhance brand presence. Manage and grow company pages on social media with regular, engaging, and employer-branded content. Create monthly social media calendars, campaigns for special days (e.g., Women’s Day, HR Day), job posts, and employee spotlights. Run targeted campaigns to attract job seekers and generate business leads (Google Ads, LinkedIn Ads, Meta Ads). Track and analyze website and campaign performance using Google Analytics, Search Console, and other tools. Drive SEO improvements for company website and job listings. Design marketing collateral using Canva or similar tools for internal and external communication. Work closely with HR and business teams to align digital efforts with talent and client acquisition goals. Monitor trends and competitor activity to recommend new approaches. Requirements: Bachelor's degree in Marketing, Communications, or related field (certifications in digital marketing preferred). 2–5 years of hands-on experience in digital marketing (staffing/recruitment industry experience is a plus). Strong knowledge of SEO/SEM, Google Ads, LinkedIn Campaign Manager, and social media marketing. Good command of content writing and design tools like Canva or Adobe Spark. Data-driven mindset with strong analytical skills. Excellent communication and project management skills. What We Offer: Opportunity to shape the digital footprint of a growing brand. A creative and flexible work environment. Incentives on performance-based lead generation. Exposure to working closely with leadership and cross-functional teams. Job Type: Full-time Pay: ₹20,000.00 - ₹40,000.00 per month Experience: Total: 2 years (Preferred) Language: English (Required) Work Location: In person