Digital Marketing Specialist

Role Overview:

We are seeking an experienced and results-driven Google Ads & Meta Ads Expert to manage and optimize our paid advertising campaigns. The ideal candidate will handle all aspects of digital ad strategy, execution, monitoring, and performance optimization to drive student enrollments, strengthen brand visibility, and support the academy’s overall growth objectives.

Key Responsibilities:

1. Campaign Planning & Management

• Plan, create, and execute paid advertising campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Develop targeted ad strategies aligned with course offerings and marketing goals.
• Conduct keyword research, audience segmentation, and competitor analysis.

2. Optimization & Performance Tracking

• Continuously monitor campaign performance and make data-driven optimizations.
• Improve ad quality scores, CTR, conversion rate, and cost efficiency.
• Conduct A/B testing on creatives, landing pages, and audience groups.

3. Lead Generation & Funnel Optimization

• Build and optimize lead generation funnels tailored to specific courses.
• Work with the CRM/BD team to ensure high-quality lead flow and proper tracking.
• Set up conversion tracking, pixels, and event tracking across platforms.

4. Reporting & Analytics

• Generate weekly and monthly performance reports with actionable insights.
• Analyze ad metrics, user behavior, and ROI for each campaign.
• Suggest improvements based on analytics and marketing objectives.

5. Creative Coordination

• Collaborate with the creative team to develop eye-catching ad copies and visuals.
• Ensure all creatives follow brand guidelines and platform best practices.

6. Budget Management

• Manage daily, weekly, and monthly ad budgets efficiently.
• Allocate spending strategically across campaigns to maximize ROI.

Required Qualifications & Skills:

• 1–3 years of proven experience in Google Ads and Meta Ads management.
• Strong knowledge of PPC strategies, retargeting, and performance marketing.
• Proficiency with tools like Google Analytics, Google Tag Manager, Meta Business Suite, and conversion tracking setups.
• Experience in creating high-performing landing pages (bonus).
• Excellent analytical, problem-solving, and communication skills.
• Certification in Google Ads or Meta Ads (preferred but not mandatory).

Job Type: Full-time

Pay: ₹18,000.00 - ₹23,000.00 per month

Work Location: In person